Katie Paine's Measurement Blog
NOVEMBER 17, 2022
Displayed on the laptop above are the presenters at the recent Summit on the Future of Communications Measurement. The Paine of Measurement, November 2022 Hello Measurement Fans, Welcome to the November issue of The Measurement Advisor , in which we review the presentations at the recent Summit on the Future of Communications Measurement.
Cision
AUGUST 29, 2015
Currently, brands like Acura, GE, Delta Airlines, Lexus and Prudential have shown confidence in the platform by purchasing advertising, but to keep its advertisers Slate will have to show the true performance of its podcasts. Here’s what to look at to determine if your podcast strategy is really working: 1.
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Shift Communications
DECEMBER 1, 2014
If your mission is to be the airline that doesn’t abuse its customers, perhaps you become so popular that other airlines are forced to change their practices just to stay in business. Advertising Culture Marketing Public Relations Strategy' It’s the reason you get out of bed every morning.
Burrelles Fresh Ideas
JANUARY 16, 2024
From my favorite airline (which is open and sincere in good times and bad) to my credit card company (who handled a data breach quickly and efficiently), down to my neighborhood auto repair shop (which is almost honest to a fault), these traits are a major driver in my day-to-day purchase decisions.
Shift Communications
NOVEMBER 20, 2017
Airlines have started using more characters. Let’s look at the Spearman correlation between character length and engagement measures such as likes and retweets in the period of September 1-25, when no 280-character tweets were available: Above, we see no correlation between tweet length and likes/retweets. Marketing and advertising.
Sword and the Script
NOVEMBER 7, 2023
The classic example of this is an airline that has an untimely delay with a plane and passengers stuck on the tarmac – and mentions on social media and news explodes. PR measurement. Roughly half of respondents (47%) say they spend at least 25% of their time on PR measurement, the survey found.
Newsfile
OCTOBER 10, 2023
The crashes of Lion Air Flight 610 in Indonesia and Ethiopian Airlines Flight 302 in Ethiopia resulted in 346 fatalities. Ride-sharing companies must take proactive measures to address safety concerns and communicate safety protocols effectively. This led to the worldwide grounding of 387 Boeing 737 Max aircrafts. According to a U.S.
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