Trending Articles

What Does Top-Tier Media Mean In PR?

ImPRessions - Crenshaw Communications

In the PR world, when we kick-start a new engagement we may ask a client, “Where do you want to see your brand? When it comes to media, do you have a ‘wish list’?”

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4 use cases for social listening tools for PR pros

PR Daily

Social listening is one of the most important tools at your disposal. Are you taking advantage of it?

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How Not To Get Cancelled: A PR View

ImPRessions - Crenshaw Communications

After four months of ostracism for slapping Chris Rock at the 2022 Academy Awards, Will Smith has posted a video apologizing for his behavior. As apologies go, it’s late, but not bad. Yet as a PR observer, I’m not too concerned about Smith’s future.

How to Create and Distribute a Press Release in 5 Steps | Business Wire Blog

Business Wire

Whether announcing a new product, service, or distributing quarterly financials, your goal is to maximize the reach of your news and engagement among viewers. We’re here to support that.

How Startup Leadership Can Inspire the Team to Deliver Results and Become Great

Inspiring the team to do their best, break through barriers and achieve milestones is the core responsibility of the startup leadership. Inspiring people to do great requires installing confidence and the ability to learn from setbacks and failures.

3,2,1… Action! 4 tips for getting on the air and in the news

Agility PR Solutions

The television realm remains an indispensable component of our society. There are often moments when my clients have an immediate need to get information out to the community, and the most effective means to do that is often by contacting media outlets and broadcasting directly on television.

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The importance of Instagram Reels for brands

NewsWhip

The digital world revolves around social media platforms. And as the digital world changes, so does brand strategy. Companies must adapt to each social platforms ever changing features, using them to their advantage and setting themselves apart from other competitors.

How Web3 and NFTs will change social media forever

PR Daily

No, really, you need to know this. Don’t click away. If you’ve read part one of this series , the words “Web3,” “NFT,” “blockchain,” “non-fungible” and others don’t seem as out there as they did before. And if they still seem a little fuzzy in your brain, read again for a refresh ).

Acting the Part (of Thought Leader and Spokesperson)

Flack's Revenge

I had the great pleasure of meeting Brette Goldstein when my old friend Jeffrey Koeppel introduced us a while back. He’s a Maryland-based corporate, securities, and M&A lawyer who knows Brette from his work in the film business.

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The Top 10 Communications Challenges in 2022: It’s not the Budget it’s the Clutter:

Sword and the Script

Budget used to be among the top communications challenges, but it’s slid down the list every year for the past five; comms budgets don’t show up as a problem until #8 and garnered just 13% of the votes from respondents. Ask 10 PR people to define public relations and you’ll get 10 different answers.

Generating Leads with Facebook: A Guide for Businesses

In this Facebook guide for businesses, we’ll help you strategize with tips and techniques straight from our playbooks. We also let you in on the best practices for improving your lead gen campaigns, starting with a review of your performance metrics.

4 strategies to motivate your PR team

Agility PR Solutions

Lack of interest, poor communication, low morale and little engagement—do these sound like common problems among your public relations team? If so, you may need to perform some motivating tasks to help your staff regain their groove.

Honoring Paula Pedene, APR, Fellow PRSA: VA Whistleblower

Ethical Voices

When I first started EthicalVoices in 2018, I knew who my first interview had to be. Paula Pedene, APR, Fellow PRSA. She is a whistleblower who embodies the ideal of the ethical public relations professional. .

6 AP style mistakes to stop making now

PR Daily

Some of the most common AP Style errors this editor has seen. Even for native speakers, English is a confusing written language with a million exceptions to every rule. When you layer on the specific demands of AP Style, used in most professional communications, things can get downright maddening.

Summer movies captured the public’s interest — and its money

NewsWhip

After a much-anticipated wait for a Top Gun sequel, with eight years of development, two years of production and several pandemic related delays, Top Gun: Maverick finally hit theaters this summer and soon became one of the highest grossing movies of all time. .

How to “Kill It” During Your Next Big Change

When it comes to change communication, employees need your help to understand what’s happening. Use these four steps to help employees navigate change.

Timing is Everything

Landis PR

By Brianne Miller . Photo courtesy of Pexels. According to writer Stefan Emunds, “Time is an illusion, timing is an art.” That holds true with news media relations as much as with all the other things in life that require us to “read the room.” .

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What defines a leader in PR?

Agility PR Solutions

Public relations has become a popular career choice for many young people. Almost every large corporation has a wide array of PR professionals, from interns to specialists. One team member who helps determine the course of the entire PR team is the manager.

#MediaMonday – Loy Englehardt

HMA Public Relations

Happy #MediaMonday! Today's feature comes to us from Loy Englehardt, owner and general manager of KINO-AM in Winslow, Arizona. Learn more about the media icon in this post. Media Monday loy englehardt

A new way to think about experiential PR

PR Daily

It’s time to move away from inspiring FOMO to inviting people in. For years, public relations was a reactionary play in experiential marketing.

Top 15 Free PR Ideas to Grow Your Online Business

You've got a great idea, you've built your killer team, and you've maybe even gone through the first round or two of funding.

How NewsGuard monitors 8,000 websites to combat misinformation

NewsWhip

Misinformation and disinformation are among the biggest challenges facing humanity. The proliferation of “alternative facts” and downright lies is dramatically affecting the public’s understanding of major conflicts, climate change, disease and transitions of power.

CEOs Are Under Pressure to Speak Out on Social Issues, But Should They?

PRSay

As boundaries blur between political, social and business arenas, more Americans are turning to the private sector for leadership, says a new report from FTI Consulting , one of the largest business advisory firms in the world.

The power of direct mail: Most consumers read mail from brands—and many take action

Agility PR Solutions

New research from direct mail automation platform Lob uncovers consumers’ perception and attitudes towards direct mail and how brands communicate and engage their customers, revealing a strong preference for receiving physical mail.

This Week in PR Ethics (8/4/22): Fraud, Transparency, Disclosure, and Purpose

Ethical Voices

The summer is heating up and so are ethics issues. It is probably easier to ask what violation of PRSA’s code of ethics didn’t happen this week – fraud; lack of transparency and disclosure; and attacks on purpose are just a few. Don’t steal – It is an ethical lesson most people learn early.

7 Ways to Deliver Groundbreaking Thought Leadership

A thought leadership program is a powerful tool to increase the profile of your company. By developing content that is authentic to your brand, you can become the ‘go-to’ expert in your field. This will improve customer engagement and market awareness.

How social media has redefined the communications role

PR Daily

We caught up with Kirk Wilson of Lincoln Financial Group to learn his tips for smarter social media communications.

Meet the Media: Dennis Scimeca, Technology Editor at IndustryWeek

Bianchi Biz Blog

I’m the Technology Editor at IndustryWeek magazine. I write for the C-suite and technology leaders in the manufacturing industry about technologies and their practical benefits.

The Purposeful Inclusion Principles Every Leader Needs to Put into Practice

Stern + Associates

What does it take to be an innovative and successful leader today? As organizations navigate sustained workforce disruption, they may find their well-intentioned diversity and inclusion efforts aren’t generating the cohesive environment they envisioned.

Seamless marketer experiences are critical to driving creativity in new era of work

Agility PR Solutions

A new report from digital experience platform (DXP) provider Optimizely reveals how dispersed and remote work have impacted marketers’ abilities to drive creativity and deliver strong customer experiences.

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Measuring the Impact of PR: A Roadmap to True Value

Measuring the true impact of Comms is a daunting enough task. And without the right measurement program, PR risks losing ownership of its own success. In this new whitepaper from measurement expert Neil Morrison, you'll learn five tips to help move beyond vanity metrics.

What is Social Listening?

HMA Public Relations

If keeping tabs on audiences is important to your business, then social listening is for you. Find out more from Justin Liggin. Social Media social listening social media

How to make a competitor’s trust crisis into your opportunity

PR Daily

You’re ready for your own crisis — but are you ready for your competitors’? For nearly a decade, Facebook has been an indispensable tool for businesses, non-profits and political campaigns trying to reach target markets.

StoryBrand BrandScript: Why telling your company’s story clearly is important

Axia PR

So many companies waste a large amount of money on marketing, but what if we said you didn’t have to do that to be successful? Follow this BrandScript series to see how you can do that in a short, seven-part framework. PR tips story telling