The Truth about China’s Growth and Why It Matters

Stern + Associates

though not until at least 2028). On the surface, China’s dominance seems a given. The country’s GDP is likely to surpass that of the U.S. It’s already the world’s largest. The post The Truth about China’s Growth and Why It Matters appeared first on Stern Strategy Group. Speakers & Authorities Competitive Strategy globalization Management Pankaj Ghemawat supply chains

It’s high time to start an awards program for solo communications consultants

Communications Conversations

million by 2028. OK, so I know this kind of headline sounds pretty self-serving coming from me. And, you know what? You’d be right! But, biases aside, the fact remains: There are few (none in Minnesota, as far as I can tell) awards programs specifically for solo PR, marketing and social media consultants. And, I think it’s high time that changed. Consider the fact that there were 57.3 million “freelancers” in the workforce in 2017.

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Top Cybersecurity Trends For PR In 2020

ImPRessions - Crenshaw Communications

Demand for talent isn’t showing any signs of slowing — the Bureau of Labor Statistics projected a 32% rise in available positions for infosec analysts between 2018 and 2028. 2019 was a landmark year for those who work in cybersecurity PR, and not in a good way. Many organizations fell victim to breaches, hacks and leaks — at an average cost per incident of nearly $4 billion.

Trends 120

Top Cybersecurity Trends For PR In 2020

ImPRessions - Crenshaw Communications

Demand for talent isn’t showing any signs of slowing — the Bureau of Labor Statistics projected a 32% rise in available positions for infosec analysts between 2018 and 2028. 2019 was a landmark year for those who work in cybersecurity PR, and not in a good way. Many organizations fell victim to breaches, hacks and leaks — at an average cost per incident of nearly $4 billion.

Trends 120

Vulnerability tops PR cybersecurity trends to watch in 2020

PR Daily

Demand for talent isn’t showing any signs of slowing— the Bureau of Labor Statistics projected a 32% rise in available positions for information security analysts from 2018 to 2028. As technology grows in sophistication, so do bad actors seeking to exploit it. A supply/demand gap in talented watchdogs puts businesses in all sectors at heightened risk. Happy New Year. 2019 was a landmark year for those who work in cybersecurity PR, and not in a good way.

How marketers (and everyone else) should talk to women

PR Daily

man’s by the year 2028. The Economist recently wrote: “The growing economic power of women is one of the most important trends of our time.”. Key growth drivers, such as delaying marriage and children—as well as rising literacy rates— indicate the average U.S. woman’s salary will rise above the average U.S. Currently, women control $7 trillion in U.S. spending, and during the next decade, they will control two-thirds of the country’s overall consumer wealth.

Instagram Is the Rihanna of Social Networks

Cision

264 (2028). Grantland ran an interesting piece about U2 recently , describing an existential crisis of sorts. On the one hand, U2 is extraordinarily popular. They sell millions of expensive concert tickets anytime they tour, and Bono has a net worth of around $600 million. Conversely, their popularity is rooted to their past music. Their recent albums haven’t been anywhere near as successful as their previous albums.

Just Divided over Nike's New Ad

Mindful Marketing

This past March, the NFL announced that Nike would continue to be its official supplier of uniforms and sideline gear through 2028. by David Hagenbuch , founder of Mindful Marketing & author of Honorable Influence Nike just aired a new commercial that has quickly become entangled in controversy. The two-minute “Dream Crazy” ad is a well-produced spot that features footage of inspiring amateur athletes, as well as a couple of the brand’s superstar spokespeople.

Academy’s new Oscar category aimed to boost ratings gets backlash instead

PR Daily

had set a long-term pact with the Academy to broadcast the Oscars through 2028 — long past the point where anyone can predict what linear-television consumption will look like. 2028: Oscar for Most Galaxy Brain Directorial Choice. The Academy of Motion Picture Arts and Sciences is trying to boost viewer numbers—even if it means making filmmakers and fans angry. On Wednesday, the organization announced a few changes for its 2019 ceremony: Change is coming to the #Oscars.

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