article thumbnail

Brand Strategy Best Practices For Cannabis Businesses

The Hoyt Organization

The cannabis industry is expected to attain an annual growth rate of 14.06% between 2024 and 2028. This means the market volume will reach $102.90bn by 2028! Conduct a market analysis of your target audience to gain key insights into consumer habits and interests.

article thumbnail

Consumer Evolution Due to Pandemics

5W PR

The pandemic caused by the novel coronavirus COVID-19 will end eventually and when it does, some consumer habits will likely change. What’s known is that the longer the crisis, the bigger the imprint on the consumer. Consumers have also been watching brands that were popular with them before-COVID-19. Others may not.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

The devil wears (preloved) Prada: Tech and second-hand marketplace growth

PR in High Definition

It’s expected to reach $350 billion by 2028 , no doubt driven by second-hand market platforms like Vinted and Depop, which are used by millions across the globe. Both consumers and businesses valued shiny, new objects, but our collective level of overconsumption was unsustainable for both the environment, and our finances.

Apparel 62
article thumbnail

Top Cybersecurity Trends For PR In 2020

ImPRessions - Crenshaw Communications

However, as IoT capabilities and connectivity have evolved, so have the vulnerabilities that put consumers at risk. As the possibilities of the connected world expand, companies should be monitoring consumer data and implementing internal security protocols to protect customers, like 2FA out of the box (rather than blaming users ).

Trends 156
article thumbnail

Top Cybersecurity Trends For PR In 2020

ImPRessions - Crenshaw Communications

However, as IoT capabilities and connectivity have evolved, so have the vulnerabilities that put consumers at risk. As the possibilities of the connected world expand, companies should be monitoring consumer data and implementing internal security protocols to protect customers, like 2FA out of the box (rather than blaming users ).

Trends 156
article thumbnail

Forecast 2026: 3 Takeaways for the Next 3 Years of the PR Profession

PRSay

Many consumers buy CBD products online. The global CBD market is estimated to reach $47 billion by 2028 , according to Vantage Market Research. In the last few years, CBD has gone from being a curiosity to seeing mainstream use across all socioeconomic groups in the United States.

Survey 85
article thumbnail

Just Divided over Nike's New Ad

Mindful Marketing

Some consumers vowed to boycott Nike products , while others took more immediate and drastic action by burning their Nike shoes and socks. This past March, the NFL announced that Nike would continue to be its official supplier of uniforms and sideline gear through 2028. a share on Friday, August 31, closed at $80.30

Sports 50