article thumbnail

5 roles of artificial intelligence in digital PR—and how to optimize them

Agility PR Solutions

In fact, the global market revenue for AI continues to soar. According to Statista, in 2021, the market for AI in marketing was estimated at 15.84 billion by 2028. Many forward-thinking businesses are investing in AI to streamline their processes. billion U.S. dollars, with projections indicating it will surpass 107.5

article thumbnail

4 eCommerce PR trends that are sure to impact your brand in 2023

Agility PR Solutions

The eCommerce business market was expected to hit US$16.6 percent between 2023 and 2028. The landscape of eCommerce business is vast, dynamic and highly evolving. trillion in 2022, as per IMARC. The projection is for US$70.9 trillion, which can grow at a compound annual growth rate (CAGR) of 27.43

Trends 84

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

It’s high time to start an awards program for solo communications consultants

Communications Conversations

But, biases aside, the fact remains: There are few (none in Minnesota, as far as I can tell) awards programs specifically for solo PR, marketing and social media consultants. Now, I know “freelancers” includes a lot more than just PR/marketing consultants, but that’s a big number. million by 2028.

article thumbnail

Forecast 2026: 3 Takeaways for the Next 3 Years of the PR Profession


Cannabidiol (CBD) as an emerging market According to 84% of the respondents, communicators said they were “likely” or “very likely” to work with cannabidiol (CBD) brands in the next three years. The global CBD market is estimated to reach $47 billion by 2028 , according to Vantage Market Research.

Survey 85
article thumbnail

Consumer Evolution Due to Pandemics


Department of Labor Statistics, the number of cashiers in the country is expected to decline by 4% by 2028. What may interest marketers as well are the responses to Wirecard’s other queries, as 71% said they were interested in an app so they could buy goods using self-checkout. Cashierless. Who Do I Pay? According to the U.S.

article thumbnail

Will Generative AI Replace Marketers and Content Creators?

Landis PR

Photo courtesy of Pixabay Over the past year, artificial intelligence (AI) has taken the world of marketing by storm as it has emerged as a powerful, rapidly evolving tool for automating content creation and other marketing-related tasks. In fact, the global market for AI in marketing is likely to reach $107.5

article thumbnail

Just Divided over Nike's New Ad

Mindful Marketing

by David Hagenbuch , founder of Mindful Marketing & author of Honorable Influence Nike just aired a new commercial that has quickly become entangled in controversy. Surprisingly, the source of conflict is the ad’s narrator, who people seem either to admire or revile, which makes marketing analysts ask, “What did Nike just do?”