PRSay
MAY 15, 2024
For more articles on crisis management, please check out the May 2024 issue of Strategies & Tactics. From journalism layoffs to AI-generated mis- and disinformation and from apathy to indifference, how media covers crisis and how the public consumes news has changed. That said, the communications world today is intensely disrupted.
Sword and the Script
JANUARY 2, 2024
3 benchmarks for your B2B marketing budget as a percentage of revenue Several credible studies conducted in 2023 put the average benchmark for B2B marketing budgets at about 10% of revenue. I wish you a safe, healthy and prosperous year in 2024. Need an extra pair of hands in 2024?
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Reputation Us
MARCH 20, 2024
Academia’s Deep Dives The success of influencer collaborations is closely tied to a company’s reputation, according to numerous studies — many of them academic. Research shows that negative publicity, scandals, or controversies surrounding a company can tarnish its image and erode trust among consumers and influencers alike.
Buzzstream
MAY 16, 2024
To succeed with guest blogging in 2024, you need to think of yourself as a content creator instead of a link builder. I haven’t seen any compelling study or data to tell me one way or another, but the evidence in favor of avoiding these kinds of sites is mounting. You can read the whole saga on Search Engine Journal.)
Sword and the Script
DECEMBER 19, 2023
“Next is article abstracts or story pitches (13%), press kits (9%), contributed article by a subject matter expert (6%), and case studies (5%).” Read more: Pithy PR Pitches Get a Better Response Rate Study Says 7. Read more: 7 media relations takeaways from the 2023 State of the Media Report by Cision 13.
Bianchi Biz Blog
JUNE 5, 2023
Having worked in both journalism and PR, I have a very sensitive b.s. How long have you been in journalism and how did you get started? I spent 20 years in media relations at General Motors between two journalism careers. Hobbies are reading, bicycling, baseball cards and Bible studies.
Sword and the Script
DECEMBER 26, 2023
In addition, this same disruption – led by the 2024 election, the speed of misinformation and continued economic uncertainty – will require a strong measure of GRIT. PR still builds trust “Authentic customer testimonials, peer and employee reviews will increase in importance in 2024.
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