Remove 2024 Remove Communications Remove Ethics Remove Internal
article thumbnail

PRBI Barometer: 2023 Brings Higher Expectations of Ethical PR

Scott Public Relations

These reverberations are also reshaping the global operating environment of PR and comms firms as well as clients’ communication needs. Media relations, strategic communication and content production are in particularly high demand in 2023. Communication cannot work in isolation but must be woven into the very fabric of business.

Ethics 52
article thumbnail

5 Trends Shaping The Future Of PR (And How To Manage Them)

ImPRessions - Crenshaw Communications

Among the excellent content at the PROI 2024 Global Summit in Rio de Janiero was a gem of a panel on the top trends shaping the work we do, and a discussion of how we might meet or take advantage of them. As communicators, we must help clients maximize its upside and mitigate its risks. Generative AI is the elephant in the room.

Trends 203
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

Navigating global risks: opportunities for corporate communicators to drive positive change

Wadds Inc.

In a comprehensive review of major reports on global risk, Rod Cartwright emphasises the complex challenges facing organisations and highlights opportunities for corporate communicators. Cartwright shared a prepublication draft of the Reputation, Risk and Resilience 2024 with me last week. The next two years are going to be tough.

article thumbnail

Social Media Laws: What Are They and How Do They Impact Brands?

Contently - Strategy

Social media law at the federal level The foundation of online content regulation started in 1996 The regulation of online content began in earnest with the Communications Decency Act of 1996, a landmark federal law that included Section 230. Supreme Court guidance is pivotal but unsettled The U.S. However, the U.S.

article thumbnail

UK poised for new AI regulation: what to expect

PR in High Definition

This shift in strategy is more in line with worldwide patterns, as illustrated by the European Union’s AI Act that came into force in August 2024. This may involve enhancing internal AI governance, training staff, and ensuring AI deployments align with these new laws and legislative requirements.

article thumbnail

Will humans have to re-write AI’s draft of history? 42 marketing and communications predictions for 2024

Sword and the Script

Some marketing and communications predictions suggest AI will change the world; others see a tailspin of noise and and see humanity as a path for differentiation Most marketing and PR professionals have formed strong viewpoints on AI. That much is apparent I compiled this year’s list of marketing and communications predictions.

Writing 190
article thumbnail

The Risks of Brand Stances on Political Issues

PRSay

To avoid inflicting lasting reputational damage, communicators need to quickly decide whether to react to divisive political events. Now is the time to consider your organization’s values, map where they align and misalign with those of stakeholders and then implement a political-communication strategy for your brand.

Brand 143