Remove 2024 Remove Communications Remove Ethics Remove Internal
article thumbnail

5 Trends Shaping The Future Of PR (And How To Manage Them)

ImPRessions - Crenshaw Communications

Among the excellent content at the PROI 2024 Global Summit in Rio de Janiero was a gem of a panel on the top trends shaping the work we do, and a discussion of how we might meet or take advantage of them. As communicators, we must help clients maximize its upside and mitigate its risks. Generative AI is the elephant in the room.

Trends 203
article thumbnail

Navigating global risks: opportunities for corporate communicators to drive positive change

Wadds Inc.

In a comprehensive review of major reports on global risk, Rod Cartwright emphasises the complex challenges facing organisations and highlights opportunities for corporate communicators. Cartwright shared a prepublication draft of the Reputation, Risk and Resilience 2024 with me last week. The next two years are going to be tough.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

PRBI Barometer: 2023 Brings Higher Expectations of Ethical PR

Scott Public Relations

These reverberations are also reshaping the global operating environment of PR and comms firms as well as clients’ communication needs. Media relations, strategic communication and content production are in particularly high demand in 2023. Communication cannot work in isolation but must be woven into the very fabric of business.

Ethics 52
article thumbnail

Will humans have to re-write AI’s draft of history? 42 marketing and communications predictions for 2024

Sword and the Script

Some marketing and communications predictions suggest AI will change the world; others see a tailspin of noise and and see humanity as a path for differentiation Most marketing and PR professionals have formed strong viewpoints on AI. That much is apparent I compiled this year’s list of marketing and communications predictions.

Writing 201
article thumbnail

The Risks of Brand Stances on Political Issues

PRSay

To avoid inflicting lasting reputational damage, communicators need to quickly decide whether to react to divisive political events. Now is the time to consider your organization’s values, map where they align and misalign with those of stakeholders and then implement a political-communication strategy for your brand.

Brand 145
article thumbnail

How AI is Changing Marketing Communications

Burrelles Fresh Ideas

But to the marketing and communications worlds, the reality is that it has been used in various forms for years, having started gaining momentum around 2015. Ways marketing communications is currently utilizing AI Data Analysis and Insights: AI enables marketers to analyze vast amounts of data and extract valuable insights quickly.

article thumbnail

Social Media Accessibility: How Accessibility Helps Engagement

Burrelles Fresh Ideas

Global Accessibility Awareness Day (GAAD) is Thursday, May 16, 2024. Social media has become an inseparable part of daily communication between people and businesses. Luckily, assistive technologies and social media accessibility allow people with disabilities to engage in digital communication effectively.