Sword and the Script

MARCH 14, 2023

Former PR agency leader is a building software product focused on improving PR pitches with two different types of artificial intelligence I’ve started to use ChatGPT to rewrite and suggest alternate headlines. In March of 2023, it added generative AI to its software. This is a terrible way to do it and creates PR spam.

Software 85

Software Media Relations Pitching Media 85

Bianchi Biz Blog

JUNE 19, 2023

My first job was an assistant editor/web for a magazine called Transportation & Logistics from Penton Media in Cleveland. What advice do you have for PR people that want to pitch you? Get to know the editors you pitch to. It is disappointing to get a pitch for a story that you already assigned. Know your industry.

Transportation 93

Transportation Meeting Media Newspapers 93

Sword and the Script

JANUARY 31, 2023

USD according to Google as of January 2023, so with ~313 million shares outstanding ( according to MarketWatch ), my back-of-napkin math puts the deal value in the ballpark of $563 million USD. as per 18 January 2023 and 135% to the last traded price of NOK 7.67 as per 18 January 2023 and 135% to the last traded price of NOK 7.67

Software 78

Software Case Study Technology Tools 78

Sword and the Script

DECEMBER 20, 2022

PR and communications pros will be leaning way more heavily on AI-powered content development tools in 2023. Part prediction, part hope, and part billion-dollar idea: 2023 may (will?) It may or may not happen in 2023 but someone is going to figure out to make this work before long.”. ~ AI-written content adds more noise. “PR

Marketing 187

Marketing Content Marketing Data Social Media 187

Burrelles Fresh Ideas

AUGUST 2, 2023

Despite the growing popularity of streaming services, cable and broadcast television still dominate TV viewing time in the US, comprising 53% of the overall viewership as of May 2023, as depicted in the chart below. PR teams must prioritize TV news monitoring to develop effective pitching, placement strategies, and media measurement.

Radio 74

Radio Television Media Local 74

Sword and the Script

DECEMBER 26, 2023

Authenticity tops metrics bloat and hope “The Merriam-Webster word of the year for 2023 is ‘authentic.’ My hope is that companies will take a step back to consider how focusing on using their unique voice in their PR and marketing efforts will help them stand out from those utilizing generic AI-generated content and pitches.

Writing 190

Writing Communications Marketing B2B 190

Newsfile

JANUARY 30, 2024

McKinsey & Company, 2023 By all accounts, PR pros are increasingly using generative AI in their roles and this is expected to steadily increase over the next year. AI research In 2023, 58% of PR pros surveyed tapped into AI to conduct research. 74% of PR pros report an increase in work quality when using AI. Eapen, Daniel J.

Trends 105

Trends YouTube Video Social Media 105

Sword and the Script

DECEMBER 28, 2022

It’ll be interesting to see if this remains true in 2023. A surefire way to get more value out of the thousands of dollars we will spend creating content in 2023 is to put a percentage of the time and budget that goes into content creation into creatively promoting it. I’m open to pitches on these, but please read this first.

B2B 114

B2B Marketing Survey Software 114

PRSay

JUNE 28, 2023

Consider the following findings from Cision’s 2023 State of the Media Report , a survey of more than 3,000 journalists worldwide: Press releases are cited as the resource journalists want to receive the most from brands and PR professionals Journalists ranked press releases No. To read the 2023 State of the Media report, visit Cision.

Brand 136

Brand Branding Infographics How To 136

Newsfile

JANUARY 24, 2024

McKinsey & Company, 2023 By all accounts, PR pros are increasingly using generative AI in their roles and this is expected to steadily increase over the next year. AI research In 2023, 58% of PR pros surveyed tapped into AI to conduct research. 74% of PR pros report an increase in work quality when using AI. Eapen, Daniel J.

Trends 52

Trends Data-Driven PR Analytics Survey 52

Buzzstream

DECEMBER 13, 2023

I joined BuzzStream as Director of Content Marketing in November of 2023. This information helps digital PR teams understand the media landscape and craft targeted pitches or campaigns. Pricing: Free for 25 monthly searches, $34/mo starter tier Alternatives: ContactOut combines LinkedIn and a web crawler to find email addresses.

Digital PR 62

Digital PR Tools Google Pitching 62

Buzzstream

DECEMBER 13, 2023

I joined BuzzStream as Director of Content Marketing in November of 2023. This information helps digital PR teams understand the media landscape and craft targeted pitches or campaigns. Pricing: Free for 25 monthly searches, $34/mo starter tier Alternatives: ContactOut combines LinkedIn and a web crawler to find email addresses.

Digital PR 62

Digital PR Tools Google Pitching 62

Reputation Us

FEBRUARY 21, 2023

Dime-a-dozen promotions fill the Web, but to build true trust, it takes more than super fabulous and illuminating adjectives. Content Considerations Rather than shamelessly pitching goods and services with ordinary sales copy, be sure to present facts, statistics and stories with your content marketing that enhance consumer knowledge.

Reputation 78

Reputation Corporate Content Marketing Survey 78