Stephen Waddington
DECEMBER 15, 2021
We look forward to eight of the biggest issues for public relations in 2022. Almanac: Challenges and opportunities for public relations 2022 from Stephen Waddington This isn’t a review of 2021, or even a series of predictions for 2022. You’ll find eight short essays with links to further reading, so that you can check our work.
NewsWhip
AUGUST 2, 2022
Will Smith faced scrutiny after he very publicly slapped comedian Chris Rock at the Oscars in March of 2022. The “slap heard around the world” was one of the most controversial single actions of the quarter, sparking huge debate about the ethical behavior of everyone involved.
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Wadds Inc.
MAY 17, 2023
AI went mainstream following the launch of ChatGPT in November 2022. Anyone with a web browser can ask the tool to generate text, role play or perform creative tasks. Public relations practitioners recognise the opportunity to advocate within organisations for the moral and ethical concerns related to AI.
Sword and the Script
AUGUST 1, 2022
The most common ways communicators are measuring results are web traffic (56%), impressions 51%, and the number of placements (50%). The full report is freely available on SlideShare: The 5th Annual JOTW Strategic Communications Survey for 2022 and can be viewed or downloaded without registration. Blog: Code of PR Ethics?
Wadds Inc.
FEBRUARY 22, 2023
Andrew and I originally set out the scope of the project in May 2022. Our analysis suggests that there are 18 categories, involving around 5,800 tools that have the potential to be applied to public relations practice ranging from stakeholder management to web analytics, and from content management to project management.
Doctor Spin
JANUARY 16, 2024
2022, October 10). This web series is directly inspired by the popular game “Among Us.” Ethical Implications of Information Asymmetry In the 2nd century BCE, the Greek Stoics told the tale of the Merchant of Rhodes. 2022, November 6). 2022, November 6). 2022, October 10). 2 Andrew Plotkin. In Wikipedia.
Contently - Strategy
FEBRUARY 16, 2023
Google continuously updates its algorithms to rank blog posts and web pages. 2022: Helpful content update Taking it a step further, Google rolled out a “helpful content” update to ensure “people see more original, helpful content written by people, for people.” Display expertise. Conduct an SEO audit.
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