Sword and the Script

AUGUST 1, 2022

More and more crisis communication events that interrupt the general flow of work in our area. The most common ways communicators are measuring results are web traffic (56%), impressions 51%, and the number of placements (50%). The 5th Annual JOTW Strategic Communications Survey for 2022 from Frank Strong.

Survey 130

Survey Communications Measurement Internal 130

NewsWhip

AUGUST 2, 2022

One small mistake can send an organization into a spiraling PR crisis that can severely damage their reputation and trustworthiness with the public. . Reputational crisis. Will Smith faced scrutiny after he very publicly slapped comedian Chris Rock at the Oscars in March of 2022. Public safety crisis. Financial crisis.

Crisis 158

Crisis Financial Reputation Sports 158

Sword and the Script

DECEMBER 26, 2023

Fake AI content spins out of control “2024 is the year a deep fake AI-generated video creates a social or political crisis that spins out of control. Humanity over tech “Every B2B tech company has been chasing the clicks of performance marketing since the web went mainstream about 20 years ago.

Writing 192

Writing Communications Marketing B2B 192

Sword and the Script

DECEMBER 20, 2022

While my 2022 prediction about the move away from social media may have been a bit premature, as social media fragmentation continues and the instability of Twitter deepens, communicators will have to renew their focus on truly targeted communications both in terms of messages and channels. Relentless focus on the customer .

Marketing 189

Marketing Content Marketing Data Social Media 189

Stephen Waddington

DECEMBER 15, 2021

We look forward to eight of the biggest issues for public relations in 2022. Almanac: Challenges and opportunities for public relations 2022 from Stephen Waddington This isn’t a review of 2021, or even a series of predictions for 2022. You’ll find eight short essays with links to further reading, so that you can check our work.

Publicity 128

Publicity Government Guidelines Facebook 128