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Being the Boss of 2022: Bruce Springsteen’s Guide to Communications Trends

PRSay

More than 50 years later, his words ring true as a map to become a better communicator in 2022. Forty years later, the words offer a vision for what to expect in 2022 and how to best adapt for our clients, our profession and our world. “Sooner or later, it all boils down to money”. Last year offered very few glory days.

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Francis, who always did the hard things easily.

Maxim Behar

On that he was a truly unique person who left a huge gap in the international landscape of the business, after he passed away unexpectedly, at just 47 earlier this year. Let's prepare a text on ethical business in our profession and name it the ‘Helsinki Declaration.’ Let's try to get all our colleagues from over the world on board.We

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How does a CEO’s Personal Brand Impact Corporate Reputation?

Onclusive

A CEO’s personal brand encompasses their values, vision, personality, and reputation and it can affect the image of their company from a PR perspective in a number of ways: Building trust and credibility A CEO who’s perceived as competent and ethical can enhance the credibility of their company.

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Maxim Behar for Almanach 2022: About The "Sexy" Things in Business and More.

Maxim Behar

Maxim Behar in the eighth edition of Almanach 2022 of the leading Bulgarian TBMagazine on the special project "Managers Share - successful case studies in Bulgarian business". How we managed to shift our perspective on making business? James's Palace he suddenly asked me, "And what do you think business ethics is.?"

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Book review: Everyday Communication Strategies

Wadds Inc.

These include identifying issues, ethics, word choice, working with traditional and social media, effective decision-making, and learning. She rounds off the book by considering five incident scenarios, demonstrating to public relations professionals how to put theory into practice, before concluding with a review of the key learning points.

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Book Review: Can Marketing Save the Planet

Wadds Inc.

Though it’s explicitly billed as a marketing book, the advice covering strategic, ethical and commercial issues is highly applicable to public relations practitioners. Their previous book, Sustainable Marketing – How to Drive Profits with Purpose , was highly commended at the Business Book Awards 2022.

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Global Business Leaders Congratulate Maxim Behar for the PR Week Award as Best PR Professional in Europe for 2022

Maxim Behar

We know each other for almost 15 years now, have done numerous projects together within the International PR Organization ICCO, have met several times in Austria and in Bulgaria. You are one of the strongest persons that we have in the international PR business. And what always impresses me most is how much your employees love you.

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