2022 Content Marketing Internal International 
Sword and the Script
FEBRUARY 2, 2022
In any case, both of these were “audience buys” and proved to be savvy PR, content marketing and SEO moves. Most of these come from registering for one-off gated content like white papers and webinars – these assets are expensive to create and promote. And I have a massive library of SEO and content marketing material.”.
MaccaPR
NOVEMBER 5, 2021
Major brands across America – from Spotify, Wells Fargo and Ikea to Chobani, Mayo Clinic and HBO – are embracing the power of content marketing. At the same time, many CMOs and Content Marketing Directors are also asking the same questions: where does content go from here, in 2022? Just click here.
Sword and the Script
OCTOBER 25, 2022
That’s according to The 5th Annual JOTW Strategic Communications Survey for 2022 , which polled 483 communications professionals – mostly in the US. Lines between what constitutes PR and content marketing continue to blur. More internal comms. More internal comms. in an open-ended follow-up question. climate.”. “A
Sword and the Script
OCTOBER 11, 2022
That’s according to 53% of the 483 communicators that responded to the 5th Annual JOTW Strategic Communications Survey for 2022 ( summary and highlights ). An extra pair of hands was followed by “outside objectivity and advice” (45%) and “expertise in a niche, vertical market or subject matter” (34%). “My
Contently - Strategy
FEBRUARY 16, 2023
A content marketer’s job is to create quality content that gets in front of readers organically. After all, what is content worth if you don’t access the readers who would most benefit from your writing? Removing unhelpful content from your site can improve the rankings of other content.
Sword and the Script
JANUARY 3, 2023
Internal communications: PR practitioners may also be responsible for communicating with employees and stakeholders within an organization. This is largely a reflection of what PR professionals say they measure, according to The JOTW Strategic Communications Survey for 2022. Should companies hire public relations people internally?
Contently - Strategy
JULY 22, 2021
But in that sea of platitudes, one message stood out: a video from then-Marriott International CEO Arne Sorenson getting choked up talking about how the pandemic would impact associates through no fault of their own. Robin Bennefield, Marriott International’s editorial director of Marriott creative and content marketing.
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