ImPRessions - Crenshaw Communications
AUGUST 16, 2023
As Digiday explains, “By leveraging a wide range of Yahoo services — from an interactive mobile trip planning tool and shoppable video to impactful DOOH in luxury fitness and gold environments — the campaign resulted in 2x consumer engagement and a 50% increase in return on ad investment.” Companies on the 2023 Inc.
Mindful Marketing
APRIL 1, 2024
The world’s foremost sports drinks maker has won with such strategies for decades, but does adding bottled water to its product mix develop or dilute Gatorade’s iconic brand? Over the last 10 years, the market for sports and exercise-related rehydration has burst open.
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NewsWhip
OCTOBER 13, 2022
Hockey Canada is our national governing body for all amateur leagues of the sport. Today’s consumers expect companies to take a stand. Accenture Strategy research found that 65 per cent of consumers say the values of companies’ leaders influence their purchasing decisions. . 3) Sports is an Inherently Risky Bet .
PRSay
MARCH 7, 2024
The film, a feminist masterpiece to some and too basic for others, has achieved widespread influence in the consumer marketplace and, as shared widely on social media, has prompted many women to reassess their roles in the world. Women’s sports publications utilized the Barbie campaign in best practices for promoting women’s sports.
Stephen Waddington
MAY 10, 2022
The Digital, Culture, Media, and Sport Committee (DCMS) investigation into influencer culture in the UK has concluded with the publication of a report Influencer culture: Lights, camera, inaction? The closing date for responses is 1 June 2022. The DCMS inquiry into influencers highlights risk but ignores its potential.
Wadds Inc.
AUGUST 14, 2023
The macro-economic conditions, in particular interest rate hikes, meant we came into 2022 pessimistic of the outlook for the first half of the year for the media and marketing services M&A market. Agencies are trying to get to grips with how clients’ audiences are consuming information and interacting with them.
Prohibition
JANUARY 27, 2023
This was a great way for the brand to make a meaningful entrance into the new year supporting a great cause, whilst also highlighting the Vegan options available to consumers at their restaurants – great work Wagamama! The campaign will see over one million meals being donated to those in low-income communities.
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