Remove 2021 Remove Media Relations Remove Newspapers Remove Publicity
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Is Media Relations Dead?

Bianchi Biz Blog

Is media relations dead? In fact, a recent article in the BusinessWire Blog called Media Outlet Availability on PR Efforts , by Christopher S. Penn, Chief Data Scientist with TrustInsights.ai, cites some revealing statistics about the shrinking number of media outlets and the challenge for PR and media relations.

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6 Elements of Modern Public Relations in 2021

PReview: A Blog by NewsVoir

A vital part of communication, Public Relations has also been developed over the time and technological advancements. Humans started communication with postcards, banners, posters, books, newspapers and then came radio and televisions and now reached a digital age. Today traditional mediums have become […].

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What PR Pros Should Know about the Next Generation of Journalists

PRSay

Greentarget, the strategic communications firm where I work as director of media relations, recently surveyed 100 journalism students and new professionals in the field. The new research follows Greentarget’s reports in 2020 and 2021 , which examined how journalists can counter fake news.

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Meet the Media: Jeremy Wolfe, Editor for FleetOwner

Bianchi Biz Blog

I joined my university’s newspaper as a reporter in 2018. A year later, I became co-editor-in-chief of the paper, where I hired, trained, and managed a 12-person staff for a biweekly print publication. After a few hops around in the company, I’ve landed with FleetOwner.

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Facts vs. Fluff: Are Opinion Pieces Dead?

ImPRessions - Crenshaw Communications

Some major publications have already begun doing so. In January 2021, Axios announced it would discontinue its op-ed section entirely. . In fact, a 2018 study by Yale University discovered that op-ed pieces in newspapers do, in fact, change minds. In fact, many consumers want to cut through the fluff and just get to the facts.

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The Top 10 Most Read Posts on Sword and the Script in 2020

Sword and the Script

I was surprised at how well these performed but then, there isn’t another publication that provides such a service. 45-plus Places to Find Communications and Public Relations Jobs. Notified by Intrado is a Promising PR Software Tool that Supports 5 Central Duties in Public Relations [PR Tech Briefing].

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Why PR Needs to Get Over its Strong Aversion to Sponsored Content

Sword and the Script

Media relations has been getting harder for ages and PR need to think differently about the tools available to get the message across, including sponsored content. For example, over the 20-plus years, I’ve been in PR, multiple editors at various trade publications have responded to pitches for ad money with a nod and wink.

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