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Almanac: Challenges and opportunities for public relations 2022

Stephen Waddington

We look forward to eight of the biggest issues for public relations in 2022. Almanac: Challenges and opportunities for public relations 2022 from Stephen Waddington This isn’t a review of 2021, or even a series of predictions for 2022. You’ll find eight short essays with links to further reading, so that you can check our work.

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ICON 2021 Recap: Yamiche Alcindor on Telling Stories and Building Trust

PRSay

Yamiche Alcindor began her General Session during ICON 2021 on Oct. Alcindor said that she wants to think about the professions of journalism and public relations as communities holding the future of America and the world in their hands. What does it mean to be a journalist and a public relations [professional] in these times?

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Facts vs. Fluff: Are Opinion Pieces Dead?

ImPRessions - Crenshaw Communications

Some major publications have already begun doing so. In January 2021, Axios announced it would discontinue its op-ed section entirely. . In fact, a 2018 study by Yale University discovered that op-ed pieces in newspapers do, in fact, change minds. The Importance of thought leadership .

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Maxim Behar: A Man Who Crafted A New Era for Public Relations Globally

Maxim Behar

Before the advent of structured PR practices, communication was often fragmented and reactive, leaving entities vulnerable to the whims of public opinion. PR has empowered entities to not only convey their messages effectively but also to build trust, foster goodwill, and adapt to the dynamic nature of public perception.

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What PR Pros Should Know about the Next Generation of Journalists

PRSay

The new research follows Greentarget’s reports in 2020 and 2021 , which examined how journalists can counter fake news. As a sports reporter at the Chicago Sun-Times wrote, “It took the university’s student newspaper, The Daily Northwestern , to bring to light what the school chose not to.”

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Most Americans Consider Disinformation a Problem, Study Finds

PRSay

According to the Institute for Public Relations’ third-annual “ Disinformation in Society Report ,” nearly three-quarters of Americans, on both sides of the political aisle, believe that disinformation will prolong the COVID-19 pandemic. Overall, 64 percent trust local broadcast news and 63 percent trust local newspapers.)

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Meet the Media: Vesna Brajkovic, Managing Editor of Heavy Duty Trucking & TruckingInfo.com

Bianchi Biz Blog

Heavy Duty Trucking’s October 2021 “ Driver Retention: Get Shippers on your Side ,” was my first cover story for HDT and I thought it was very successful in addressing major issues experienced by drivers, fleet managers and shippers. In 2021, at the Women in Trucking annual conference as managing editor of HDT.

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