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6 Trends That Will Affect PR In 2022

ImPRessions - Crenshaw Communications

They’re the continuation or peaking of the events and moves we’ve experienced in 2021. Research shows that consumers want the brands and companies they do business with to be fair employers, good corporate citizens, and responsible stewards of the environment. Brand purpose has real purpose. Employees are in charge.

Trends 385
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Halloween candy trends to watch for fall 2021

NewsWhip

Every year the obsession around Halloween seems to grow, and in 2021 our research showed that media coverage of the holiday began as early as July. As a result, food and beverage brands have the chance to win over consumers with limited edition treats. . Disneyland chefs create new treats for Halloween .

Trends 78
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9 Social Media Trends Every Marketer Must Know For 2021: A Conversation with Arik Hanson

MaccaPR

From TikTok, LinkedIn and Twitter to Pinterest, Instagram and Facebook – if you’re in marketing, you’re eager to predict how your brand can more effectively use social media in 2021. Brands know they should listen to consumers, but what about listening to employees? What about Twitch? LinkedIn video? Never fear! It’s the CEO!

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A brief guide to short-form video for brands

NewsWhip

The average consumer’s attention span is short. These short-form videos have seen high ROI, great retention rates, and have helped evolve brands into more modern, consumer facing entities. followers, it’s in the same viral sphere as Duolingo. Long-winded promotional copy and “swipe to learn more!”

Video 148
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Luxury PR and Marketing: TikTok’s Potential for Luxury Brands

Prohibition

million users in 2021. As the fastest-growing consumer group, Gen Z is projected to contribute to 130% of the growth in luxury personal items by 2025. With such a promising consumer base, luxury brands cannot afford to ignore the potential of TikTok as a marketing platform.

Brand 71
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7 Rules for a New Era of Communications

PRSay

Right now, that advice is more crucial than ever as we begin 2021. Studies have shown anger to be the most viral emotion, but anger destroys and divides. Awe is the second most viral emotion. James Grunig and Todd Hunt’s “excellence theory” has long told us that, in public relations, listening is as important as speaking.

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How can brands benefit from TikTok influencers?

Prohibition

As the most downloaded app of 2021, TikTok has surpassed over one billion active users on the platform, providing endless centertainment from creators around the world. Curated influencer content can portray that authentic and empathic voice, which has a big impact on consumers trust and brand loyalty.

Brand 118