Remove 2021 Remove Advertising Remove Consumer Remove Viral
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6 Trends That Will Affect PR In 2022

ImPRessions - Crenshaw Communications

They’re the continuation or peaking of the events and moves we’ve experienced in 2021. Research shows that consumers want the brands and companies they do business with to be fair employers, good corporate citizens, and responsible stewards of the environment. Brand purpose has real purpose. Employees are in charge.

Trends 385
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#14: What happens when influence outshines advertising?

NewsWhip

MARCH 26, 2021. What happens when influence outshines advertising? They explore MSL’s approach to linking up earned, owned, and paid media in a world where consumers are in the driving seat. They explore MSL’s approach to linking up earned, owned, and paid media in a world where consumers are in the driving seat.

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A brief guide to short-form video for brands

NewsWhip

The average consumer’s attention span is short. Instagram carousels lack the quick, “get to the point” advertising that so many want to see. These short-form videos have seen high ROI, great retention rates, and have helped evolve brands into more modern, consumer facing entities. followers (and counting).

Video 148
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ICON 2021 Recap: Drew Herdener on the Evolution of Amazon’s Comms Team

PRSay

In his role as a consumer PR manager, he was helping spread the word on new product groupings such as sporting goods and baby essentials. “In 4 — the first day of ICON 2021. “It That is traditionally the advertising and marketing function. It has been amazing to watch the transformation of the industry over that time.

Employee 217
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How to Prepare a PR Crisis Plan

Prohibition

In today’s world, a negative story about your brand or organisation could go viral in an instant. What is Consumer Sentiment? What is the current perception of your brand among consumers? Make sure to observe the most up-to-date consumer sentiment towards your brand. What is a PR Crisis Plan?

Crisis 62
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#17: How PepsiCo’s Creators League transforms trends into brand activations

NewsWhip

MAY 7, 2021 | 11:30am EST / 4:30pm GMT. PepsiCo’s nine human drivers for consumers | 5:28-7:33. We try to be very consumer-centric. We have a consumer centricity team. ” So, it helps us not be that brand that’s activating on every trend and annoying consumers by trying to be cool. Watch webinar.

Trends 78
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#20: Building the bridge between infrastructure and data-driven media intelligence

NewsWhip

JUNE 18, 2021 | 11:30am EST / 4:30pm GMT. Brett: So, with the listening aspect and managing public perception, stakeholder perception, I mean, there’s a lot of platforms and outlets for people to consume news, to be able to share commentary. Watch webinar. Read transcript. Zach Silber, Chief Innovation Officer, Kivvit.

Data 78