2021 Advertising Blogging Content Marketing 
Sword and the Script
DECEMBER 15, 2020
If there’s a common theme to this year’s annual list of predictions , is that we’re all hopeful about 2021. I’ve grouped all predictions this year into categories, which is an effort to make it easier to read: Marketing predictions. Drilldown to see marketing’s direct and indirect contribution to the sales pipeline; and.
Contently - Strategy
OCTOBER 5, 2020
The internet was new at the time, and the media and marketing industries expected websites to be a utopia for advertising. “The rest of advertising had been ruined and dammit, we weren’t going to let that happen this time.” Not bad for promoting a webinar that covers complex marketing issues.
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Sword and the Script
DECEMBER 21, 2021
As anyone with even a slightly popular blog knows, ‘guest post pitching’ has gotten out of hand. Issues from 2021 to carry-over. Several trends that started in 2021 will grow to carry over into 2022. The first is the tight market for talent. You’ll find my own prognostication at the very bottom. Fast-vertising.
Onclusive
SEPTEMBER 13, 2017
In recent market estimates, digital online and ad spending is expected to grow at approximately 11% per year through 2021. 1 Paid search, display ads, social media, online video advertising and email marketing will grow to 46% of advertising budgets 2. ” 4.
Sword and the Script
FEBRUARY 16, 2021
The annual Edelman Trust Barometer found business is trusted more than government, media and NGOs; this presents an opportunity to build trust through content. That’s according to the 2021 Trust Barometer by Edelman (opens in PDF). Keep your content marketing separate and distinct. click image for higher resolution).
Contently - Strategy
FEBRUARY 9, 2021
Nearly five years ago, I wrote about why the email newsletter is the most important part of content marketing. But 2021 begs a different question: How do you develop a great email newsletter? Damn near every marketer uses email as a marketing channel. ” Turns out, a lot of marketers are feeling like Dante.
Sword and the Script
DECEMBER 20, 2022
“Data and the use of data will become the great divide between marketers producing content and content marketing. Those companies that can take data, do a deep dive, and understand what the data tells them will see more success in achieving their goals from content than those who look at simple analytics.
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