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Sephora Data-Privacy Penalties Sound Alarm for Marketers

PRSay

Marketers are taking notice of California’s data-privacy laws after cosmetics retailer Sephora agreed last month to pay $1.2 1, 2023, a new law called the California Privacy Rights Act will take effect, expanding and amending the existing California law. Illustration credit: kentoh.

Privacy 78
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6 B2B Tech Trends From CES 2020

ImPRessions - Crenshaw Communications

CES 2020 is officially a wrap. The California Consumer Privacy Act (CCPA) was a hot topic in Las Vegas. They discussed the ethics of data sourcing and activation to a packed room in Aria. Are they really worth the data privacy trade-off? The CTV space is partcularly ripe for deals in 2020. CCPA has an impact.

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2020: The Year Data Saved The World

Waxing UnLyrical

How you think 2020 will be remembered? On the one hand, it’s quite obvious that 2020 will always be known as the year the modern world was brought to its knees by an invisible, infinitesimal, virus. So, while 2020 will certainly be The Year COVID-19 Changed The World, I think it will also be The Year Data Saved The World.

Data 106
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Content analysis tool BuzzSumo adds journalist database for SMBs [PR tech sum no. 48]

Sword and the Script

Meltwater announced six principles to govern the ethical development of AI. These include principles such as “Safety, privacy, and security as first-class citizens” and “Use open source whenever possible; vet everything else and assume it is unsafe.” Content picks PR ethics. Pitch podcasts by noon. Trust but verify.

Analysis 144
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Blog Contest Winner: How The FEEL Model Can Get You Closer to Your Goals

Deirdre Breakenridge

I scored lowest (love of mission) in the area that I expected and higher (or highest) in those areas that I expected (empathy and ethics), as well. Not that being a private person is a ‘bad’ thing, it’s just that I tend to use that privacy as a way to shut people out (i.e., If anything, it showed me where I could ‘go’ from here.

Blogging 239
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AI for the Real World: Using New Tools to Automate, Accelerate, Innovate and Succeed in the 21st Century

Stern + Associates

Show you respect privacy and safety by declaring an AI ethics policy consistent with your business values. These savvy companies committed to becoming entirely AI-first, from C-level sponsorship to technology infrastructure, from business ethics to company culture,” she explains.

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The Future of Digital Marketing is Here: AI Tactics for an Omnichannel World

Stern + Associates

It’s no longer optional to be fluent in the language of AI marketing,” explains Lecinski, winner of Kellogg’s 2020-2021 Sidney J. But we also have to think about how to balance the customer experience with privacy, legislation and even different cultural norms.” Levy Teaching Award.