Stephen Waddington

DECEMBER 15, 2021

Carbon as a metric - PR practitioners must measure carbon in the rush to address ESG concerns as a report suggests that the UK is woefully unprepared for climate risk. The UK’s regional print daily newspapers saw circulations fall by an average of 18% in the second half of 2020. to £1.36bn in 2020 compared to £1.42bn in 2019.

Publicity 128

Publicity Government Guidelines Facebook 128

Sword and the Script

JUNE 18, 2019

For example, the 2019 JOTW Communications Survey posed this question to 223 PR and communications pros…and we received a wide variety of answers from respondents. 11) “I get my clients, who are experts in their fields, into newspapers, magazines, online publications and on TV and radio.”. 8) “Consult, coach, teach.”.

Employee 150

Employee Print Writing Survey 150

Sword and the Script

JUNE 9, 2020

That’s an increase from 68% in 2019 and 51% in 2018. Measured on clicks, quick hits.” Polarized audiences, ‘fake news’, decline of great newspapers and skilled reporting.” Three-quarters (75%) of PR said so this year, according to the 2020 JOTW Communications Survey. Very competitive – hard to get their attention.

Media Relations 113

Media Relations Media Survey Pitching 113

Critical Mention

JANUARY 22, 2019

I worked at newspapers, magazines, and became the world’s first Chief Content Officer at one company (ClickZ) and now hold the title at another ( MarketingProfs ). Measuring ROI has been a consistent challenge for content marketers and marketers in general over the past decade. But Marketing fundamentals remain constant. Full report.

Interviews 60

Interviews Content Marketing Writing Journalism 60

PRSay

JUNE 5, 2023

The closest comps are my 2019 TED Talk and my 2012 memoir, “ How to Be Black.” When the show was gearing up, I got texts from friends all over the country sending me screenshots of mailers and newspaper inserts with my face on them. I ran digital for The Onion and “The Daily Show.” You can’t buy that kind of promotion.

Storytelling 60

Storytelling Tourism Travel Local 60

Sword and the Script

DECEMBER 20, 2022

a) Many community newspapers going away and hopefully still being available in some kind of online format. The internet created an obsession among marketers for measurement, but it overcorrected over the last 10 years or so. They have also proven crucial in measuring the efficacy of PR campaigns and customizing them.

Marketing 196

Marketing Content Marketing Data Social Media 196

NewsWhip

MAY 27, 2021

Influence of local newspapers | Jump to text. We talk about aerosol nanometers of size for measuring aerosols. Local health experts were really on the front lines and have become these local influencers, but the pandemic hit some media sectors and mainly local newspapers much harder than others. We talk about R rates.

Healthcare 78

Healthcare Storytelling Communications Local 78

Sword and the Script

OCTOBER 22, 2019

66% said newspapers. Here’s are the top areas the survey found respondents are thinking about spending more : 84% said online video; 70% said social networks; 63% said podcasts; 54% said advanced TV (advertising lingo that basically means streaming); and. 52% said online display ads; (I have a bridge for sale too!).

Marketing 66

Marketing Survey Study B2B 66

Maxim Behar

JANUARY 28, 2024

I wrote the book "The Global PR Revolution" in 2019, which was first published in America and then in Bulgaria. First, instant communication with anyone in the world and, second, which is also very important, this communication can be measured. Everything is measurable, and for the first time, this is happening in media worldwide.

Radio 59

Radio Ethics How To Writing 59

Maxim Behar

OCTOBER 15, 2023

And the other big difference is that for the first time in all of history, social media is measurable. You can measure how many people have read your article, how many have liked it, and how many have shared it. You can't do that sort of thing in a newspaper or on TV. We wanted to make a serious newspaper. Maxim: Yes.

Newspapers 59

Newspapers Meeting Ethics Social Media 59

Sword and the Script

APRIL 2, 2019

They are beating Madison Avenue at its own game – and in its hometown newspaper and it’s been doing it for years. If you look at the top reasons clients fire a PR firm (cost, poor client service, inability to measure ROI , too much hand-holding) these are all interrelated around being proactive. Indeed, I agree. 4) Focus on efficiency.

Agency 97

Agency Trends Marketing Survey 97

Maxim Behar

JULY 26, 2021

Also - the German market, thanks to the support by the German-Bulgarian Chamber of Industry and Commerce (GBITC) and of course the Ministry of Tourism and the Ministry of Health to add Bulgaria in the list of the German National Association of Health Insurance Funds (GKV-Spitzenverband) in 2019. The crisis in 2019 was much more serious.

Tourism 52

Tourism Hotels Brand Branding 52

Ethical Voices

JANUARY 22, 2024

He wanted to be utilizing, for lack of a better term, and this will certainly date me, op-eds in a local newspaper to try and besmirch their competition. In 2019, I suffered what’s called an acute aortic dissection, so my heart was splitting open. When I say, I want you to be trustworthy, it’s a few specific things.

Ethics 78

Ethics How To Training Employee 78

Buzzstream

MARCH 21, 2024

High Site Authority Domain Authority (DA) and Domain Rating (DR) measure a site’s likelihood of organically ranking for keywords. You can use Ahref’s Site Explorer or Moz’s Link Explorer to measure either metric. Again, there is no metric to measure this, so this is a judgment call.

Construction 62

Construction How To Media Google 62

Prohibition

JANUARY 14, 2022

Searching Google News for “XYZ e-commerce brand” might turn up an article by a local newspaper about problems customers are having with your company’s shipping process. Top nine PR crises so far for 2019. 10. Do you have a system in place for dealing with complaints in the first instance? Final Thoughts. The top 11 crises of 2020.

Crisis 62

Crisis How To Crisis Management Crisis Communications 62