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The Importance of Social Media in Crisis Management

Prohibition

Social media is an increasingly important element in a successful crisis management approach. With the recent increase in the use of social media in crisis situations, organisations across all sectors need to understand the benefits of incorporating it into their crisis plan. What is Crisis Management?

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Crisis Management Lessons From Boeing’s 737 Max Disasters

PRSay

When two of Boeing’s new 737 MAX passenger jets crashed within five months of each other in late 2018 and early 2019, killing a total of 346 people in Ethiopia and Indonesia, the company faced the worst crisis in its 100-year history. And frankly, that will speak more than any reputational campaign we can undertake.

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2019 Corporate Crises: Failure To Plan Is Planning to Fail

Reputation Us

Already in 2019, corporate crises appear to be increasing and getting nastier than 2018. So how does a company handle a corporate crisis in today’s world? Two years ago, Forbes published its “ 13 Golden Rules of PR Crisis Management.” We’re rethinking corporate crisis.

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ReputationUs’ Casey Boggs Speaks at PRSA’s CommCon 2019

Reputation Us

On May 3, 2019, ReputationUs president, Casey Boggs, presented at PRSA’s CommCon 2019. ” PRSA attendees were provide insights and “how to” actions into reputation management, including: Identifying Reputation Vulnerabilities. .” Crisis Communication Planning.

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THREE Actions to Take NOW. Political Pressure to be Apolitical in Protecting Your Company’s Reputation.

Reputation Us

And how can you do so in a way that enhances, advances and protects your reputation? In the group’s 2019 research , globally 54 percent agreed, “a CEO speaking publicly on controversial political and social issues that I care about” is important when considering an organization as a potential place of employment. Political Pressure.

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THREE Actions to Take NOW. Political Pressure to be Apolitical in Protecting Your Company’s Reputation.

Reputation Us

And how can you do so in a way that enhances, advances and protects your reputation? In the group’s 2019 research , globally 54 percent agreed, “a CEO speaking publicly on controversial political and social issues that I care about” is important when considering an organization as a potential place of employment. Political Pressure.

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Resilience Amid Crises is Critical in Building a Positive Brand Reputation

Reputation Us

In 2020, organizations like credit unions, which are rooted in their communities, have had to confront issues that may not have been part of their 2019 strategic plans, from the pandemic to natural disaster and civil unrest. As Winston Churchill once famously advised, “Never let a good crisis go to waste.” BE THE GUIDE.