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The PR Winners Of 2019

ImPRessions - Crenshaw Communications

They may be about the brand that punches above its weight, one that makes a comeback against the odds, or even the crisis that didn’t happen. Here are my nominations for the PR Winners of 2019. The reputation journey of Barilla Pasta has taken years, and that’s precisely why its recovery deserves recognition.

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The Importance of Social Media in Crisis Management

Prohibition

Social media is an increasingly important element in a successful crisis management approach. With the recent increase in the use of social media in crisis situations, organisations across all sectors need to understand the benefits of incorporating it into their crisis plan. What is Crisis Management?

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The PR Winners Of 2019

ImPRessions - Crenshaw Communications

They may be about the brand that punches above its weight, one that makes a comeback against the odds, or even the crisis that didn’t happen. Here are my nominations for the PR Winners of 2019. The reputation journey of Barilla Pasta has taken years, and that’s precisely why its recovery deserves recognition.

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Crisis Management Lessons From Boeing’s 737 Max Disasters

PRSay

When two of Boeing’s new 737 MAX passenger jets crashed within five months of each other in late 2018 and early 2019, killing a total of 346 people in Ethiopia and Indonesia, the company faced the worst crisis in its 100-year history. And frankly, that will speak more than any reputational campaign we can undertake.

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The PR Losers Of 2019

ImPRessions - Crenshaw Communications

Who had the worst PR of 2019? Yes, it’s that time of year when we evaluate the mistakes, stumbles and train wrecks of public reputation over the past 12 months. But for this post we’re focusing on truly terrible reputation reversals compounded by poor handling. Boeing’s reputation disaster.

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Bad Reputation: The Co$t & Steps To Mitigate Risks

Reputation Us

“An’ I don’t give a damn ’bout my reputation. Joan Jett famously sang candidly about not giving a damn about a bad reputation. But ‘80s rock stars aside—a bad reputation will generally cause a financial hit more than a gain. By 2019, a global survey of 2,000 executives put that share at 63 percent.

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Bad Reputation: The Co$t & Steps To Mitigate Risks

Reputation Us

“An’ I don’t give a damn ’bout my reputation. Joan Jett famously sang candidly about not giving a damn about a bad reputation. But ‘80s rock stars aside—a bad reputation will generally cause a financial hit more than a gain. By 2019, a global survey of 2,000 executives put that share at 63 percent.