5W PR

JANUARY 15, 2020

Storytelling is everything in the contemporary branding world, and many businesses are beginning to look to evolving technologies to stay ahead of the game. Of course you have: the game took the world by storm in 2016, and opened the eyes of marketers everywhere to the potential of this technology. Virtual Reality (VR).

Technology 78

Technology Storytelling Consumer Brand 78

PRSay

OCTOBER 22, 2019

Shaw, corporate vice president of communications at Microsoft, during the lunchtime keynote session Monday at the 2019 PRSA International Conference in San Diego. And that opportunity comes in the form of storytelling, diplomacy and truth, he said. Storytelling. “In How are they consumed and by who? Show… then tell.

Conference 113

Conference Communications Storytelling Social Media 113

PR 20/20

OCTOBER 10, 2019

Regardless of whether marketers embrace AI, it is accelerating change in the industry and transforming careers along the way: Consumers will demand greater personalization, while wanting to control their data and privacy. We built the Institute’s readership by connecting with marketers interested in the latest marketing technology and AI.

Case Study 42

Case Study Storytelling Study Engineering 42

PR 20/20

JUNE 25, 2019

Technology and data have supercharged consumer expectations for a personalized, connected experience. And 67% have switched vendors for a more consumer-like experience. But technology isn’t the whole story. 43% of global consumers said they are willing to spend more for a product or service that supports a cause.

Marketing 52

Marketing Storytelling Technology Community 52

Sword and the Script

JUNE 18, 2019

For example, the 2019 JOTW Communications Survey posed this question to 223 PR and communications pros…and we received a wide variety of answers from respondents. 22) “I am a storyteller and I look out for people.”. 63) “I am a storyteller.”. 67) “I’m a storyteller.”. Communication teams must straddle all worlds.”.

Employee 147

Employee Print Writing Survey 147

Sword and the Script

DECEMBER 26, 2023

Tactically, we feel data storytelling is going to be a key pillar in 2024 – so now is a good time to build the infrastructure to be able to pull that data, analyze and present it on a regular and timely basis.” The consumer is going to be more educated when it comes to editorial media, including bias and the use of AI.

Writing 190

Writing Communications Marketing B2B 190

Sword and the Script

DECEMBER 20, 2022

And, given the vast amount of time I pour into writing about PR technology , I’m really pleased with the long list of contributions from the PR technology vendor community. Performance marketing and digital ad spending will continue to become less effective as consumer brands continue to fight for the same broad audiences.

Marketing 187

Marketing Content Marketing Data Social Media 187

Sword and the Script

MAY 26, 2020

Answered: unsure , brands should take a stand) Interestingly, the results mirror a 2018 survey that asked consumers if they wanted brands to take a stand on politics. >>> The in-housing trend appears to have slowed; just 30% of respondents say they’ve observed more work going in-house compared with 47% in 2019.

Survey 117

Survey Measurement Public Affairs Storytelling 117

Sword and the Script

DECEMBER 22, 2020

Event dropped from a roughly $16 billion market in 2019 to about $6 billion in 2020, according to a study reviewed by Marketing Charts. Data, storytelling and blogging of grow in importance. Data & analytics (76%), storytelling (74%) and content marketing, like blogging (74%) were increasingly important to PR pros in 2020.

Survey 174

Survey Marketing B2B Study 174

Sword and the Script

DECEMBER 10, 2019

The consumer privacy battle will rage on, and marketers will be affected by new data privacy regulations. As consumers get savvier about how their data is being collected and used, their demand will grow deeper for transparency and protection. “Content marketing will revolve more around individuals and storytelling components.

Marketing 99

Marketing Content Marketing Advertising Advertising 99

Stern + Associates

JANUARY 6, 2022

As you make decisions around leadership, company culture , technology and innovation for 2021 and beyond, be sure to keep these recognized experts in mind. MIT marketing strategist Renee Richardson Gosline teaches leaders in every sector how to leverage AI to build authentic connections with a wide range of consumers. Smart apps.

Leadership 62

Leadership Policies Engineering Technology 62

Sword and the Script

DECEMBER 28, 2022

Nearly three-quarters (72%) of B2B buyers say they consume three or more pieces of content before engaging a salesperson, according to a survey by Demand Gen Report. That’s up from 17 interactions in 2019. Effective storytelling improves valuations. 66% said conferences (including virtual). Case in point?

B2B 114

B2B Marketing Survey Software 114

Waxing UnLyrical

APRIL 18, 2019

Let me tell you, friends, that with the power of social media and technology, this can be a reality. It can happen to anyone who knows how to leverage technology to their advantage. In June 2017, I decided to start a weekly Facebook livestreaming show to teach and inspire other educators to embrace digital storytelling and technology.

Community 69

Community Brand Branding Education 69

Contently - Strategy

JUNE 11, 2020

Over 2,400 years later, technology, science, and medicine have evolved exponentially, but many words in the oath are still remarkably relevant: “I will remember that there is art to medicine as well as science, and that warmth, sympathy, and understanding may outweigh the surgeon’s knife or the chemist’s drug.

Healthcare 93

Healthcare Content Marketing Industry Trends 93

Contently - Strategy

SEPTEMBER 15, 2021

Over 2,400 years later, technology, science, and medicine have evolved exponentially, but many words in the oath are still remarkably relevant: “I will remember that there is art to medicine as well as science, and that warmth, sympathy, and understanding may outweigh the surgeon’s knife or the chemist’s drug.

Healthcare 52

Healthcare Content Marketing Industry Trends 52

NewsWhip

MAY 27, 2021

The future of storytelling in healthcare communications. Real Chemistry’s Practice Leader of Media & Engagement Becky Vonsiatsky joins NewsWhip’s CEO Paul Quigley to discuss how healthcare storytelling will continue to connect authentically with key audiences, wherever they are. May 21, 2021 | 11:30am EST / 4:30pm GMT. Becky: Yeah.

Healthcare 78

Healthcare Storytelling Communications Local 78

Sword and the Script

DECEMBER 11, 2018

A good number of predictions struck me as highly probable in 2019. The cultural divide due to ‘fake news’ and distrust of media will deepen in 2019 forcing marketers and PR to push harder on content distribution with their own consumer channels as the most direct line of communication with the company or client. 7: Lou Hoffman.

Social Media 90

Social Media Marketing Media Creativity 90

Stephen Waddington

MARCH 24, 2019

He’s also an inspiring storyteller and author. Rates of internet and mobile adoption may be accelerating but 40% of the world is still not connected to the internet according to We Are Social’s Global Digital 2019 Report. There’s a tool for that The market for technology in marketing and public relations is exploding.

Tools 69

Tools Insurance Insurance Handbook 69

Sword and the Script

DECEMBER 15, 2020

Yet, according to research conducted in 2019, 40% of small businesses still don’t have a website. 2021 will see an increase in podcasts, with more brands and institutions harnessing the power of this very intimate form of communication as some consumers attempt to ration their screen time. Susan Kostal | Stet.

Marketing 167

Marketing Employee Content Marketing Training 167