ImPRessions - Crenshaw Communications
MAY 3, 2018
PR , advertising, and marketing should be working together as well-oiled gears in a powerful machine that propels a brand toward success. If you’re a scrappy startup or an early stage tech company, you may not have the capital for massive advertising budgets. Close behind are e-books (67%), infographics (66%), and blog posts (66%).”
Critical Mention
JANUARY 3, 2018
Have you given much thought to how you’ll improve your work life in 2018? Gone are the days of using AVEs (advertising value equivalents) or the number of clips or impressions as ways to gauge success. Learn what makes a compelling visual, be it a photo, video or infographic, so you can contribute to this part of the campaign as well.
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Sword and the Script
MARCH 19, 2018
The 2018 JOTW Communications Survey from Frank Strong. The survey was conducted in February 2018 and 155 respondents completed the questionnaire. The full report – the 2018 JOTW Communications Survey – was announced in today’s issue of the JOTW and is freely available on SlideShare (also embedded nearby).
ImPRessions - Crenshaw Communications
NOVEMBER 13, 2018
As much as video content has grown in advertising, marketing, and PR , data shows that it continues to expand. In the 2018 B2B Buyers Survey Report , 77 percent of buyers named “deployment time/ease of use” as the top variable in making a final decision on solution providers. Video can demonstrate and explain.
Contently - Strategy
APRIL 14, 2021
In early March 2021, Google announced plans to phase out third-party cookies by 2022, sending the targeted advertising industry into a tailspin. While the long-term impacts of the move remain to be seen, one likely change is that content will play an even more important role for brands and advertisers trying to reach customers online. “If
Sword and the Script
DECEMBER 10, 2019
We can measure the initial impacts of marketing and advertising efforts almost immediately, but that doesn’t mean we should. But it’s not advertising, and it’s not ‘influencer marketing’ in the Kardashian style. Podcast advertising revenue will exceed $1 billion in 2020. 5) Marketers will slow down.
Stephen Waddington
JANUARY 9, 2019
It’s based on insight gained from working with clients to generate measurable returns during 2018. Advertising and public relations help generate demand at the top of the funnel. You can download a copy here. In the meantime, here’s a summary. Trust must be at the heart of any relationship.
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