2018 Advertising Agency Print 
B2B PR Sense
JANUARY 5, 2018
You can go with less expensive freelancers or retain a boutique, mid-size or large PR agency. When it comes down to it, PR can be far less expensive than advertising and offer more benefits. For example, a PR agency can obtain media coverage that shines a positive light on your brand. How to Pick the Right B2B PR Agency For You.
ImPRessions - Crenshaw Communications
JANUARY 22, 2020
Major PR firms have long noticed the business potential; global agencies have strengthened their footprint through acquisition over the past decade, and independent firms have expanded and built alliances there. Digital advertising spend in regional media is set to grow from $300 million in 2018 to $3 billion by 2023.
Sword and the Script
SEPTEMBER 1, 2020
>>> Can your agency bring big ideas and execute? million in a Series C venture funding round in May 2018, according to Crunchbase. SocialChorus claims “50% year-over-year growth in both 2018 and 2019” and that growth “has accelerated in 2020.” I’m blaming it on the blur that’s been time the last several months.
Stephen Waddington
DECEMBER 30, 2019
Advertising value equivalent (AVE) is at the sharp end of this issue. She believes the same issues apply in advertising and PR. The managers of agencies and in-house teams have recognised mental health and wellbeing as critical to retention, utilisation and good work. The issue lies in the inability of PR to achieve its value.
Critical Mention
JULY 16, 2019
As the cost of paid advertising across various digital and broadcast channels increases, brands are increasingly focused on earned media as a way to build awareness and generate revenue. Eric Lebowitz joined Critical Mention in 2018 as its Director of Marketing.
Stephen Waddington
JUNE 21, 2018
In time it also turned its attention to shared and paid, as search and social media advertising and promotion matured. Print, not news, in decline The quarterly Audit Bureau of Circulations (ABC) data is a depressing read. Print has ceded to digital in all but a few niches. But these are exceptions and not the norm.
Prohibition
FEBRUARY 25, 2020
In a 2018 poll, it was revealed that a staggering 71% of UK consumers wrongly believed there was no regulation in place for influencer marketers. With all this in place, it makes influencer marketing a much more reputable and reliable method of advertising than it was initially given credit for. This is a common misconception.
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