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Crisis Communications & Social Media When “It” Hits the Fan

PRSay

To be an expert in crisis communications you have to move your organization at the speed of Twitter when “it” hits the fan. As employees ran for safety, one stopped to take a photo of the fireball, then sat in his Ford F150 and created a Facebook page. It’s time to face the music. Within minutes he posted a video to the web.

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#measurePR Recap (April 2017): Measuring Financial Communications

Waxing UnLyrical

#measurePR pic.twitter.com/XqP6zgpQTi. — @Serena (@Serena) April 13, 2017. Keosha Burns has more than 10 years of financial services PR experience: A1: I’ve been a #PR strategist in the financial svr for more than 11 yrs, most of that time in the throws of the housing crisis. Keosha (@Keosha) April 13, 2017.

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#measurePR Recap (March 2017): Celebrating Women Who Kick Major #measurePR Butt

Waxing UnLyrical

The March #measurePR chat was the day following the 2017 recognition of International Women’s Day , so Shonali had some of the PR measurement world’s female superstars as her guests on the chat this month. Heidi Sullivan (@hksully) March 9, 2017. Angela Sinickas (@sinickasa) March 9, 2017. Aly Saxe (@Aly_Saxe) March 9, 2017.

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What You Can Learn in 2017 from our Favorite MaccaPR Posts of 2016

MaccaPR

From crisis communications counsel for scandal-plagued Ryan Lochte and the cause marketing insights of former General Mills CMO Mark Addicks to a behind-the-scenes look at agency BBDO’s Dinty Moore “Lumbersexual” campaign and tips for redesigning your company’s blog —the MaccaPR blog provided marketing and PR executives (like you!)

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Conference Recap: Reaching Rural Americans, Preventing Social Media Crises and Using the PESO Model

PRSay

Here are some highlights from three professional development sessions at the PRSA 2017 International Conference in Boston on Oct. 8–10: Breaking Misconceptions About Communicating With Rural Americans. 10, titled “ Rural Reach: Strategic Communication With Rural and Low Income Audiences.” During the Oct.

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Spotlight on a Solo PR Pro: Meet Pennie Rorex

Solo PR Pro

Finding support in the Solo PR world In her role as a solo PR pro, Pennie has been grateful for the namesake organization, which she joined in 2017 when she went out on her own for the second time. She then remembers helping a county fair launch their first ever Facebook page. Solo PR Pro has been a lifeboat for me,” she says.

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5 Internet Trends for PR Pros to Watch

Solo PR Pro

Last week, Kleiner Perkins Caufield & Byers partner, Mary Meeker released her 2017 internet trends report. Below are a few takeaways for communication professionals. Be prepared to mobilize your communications strategies. Google and Facebook dominate internet ads. You can view the full slideshow below.

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