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64% of PR and Marketing Pros Will Increase Content Marketing Efforts in 2016: Marketwired Survey and Infographic

Marketwired

If you’re curious about content marketing, a quick Google search will serve up no shortage of information on trends, best practices, benefits for B2B and B2C companies and what it all means as 2016 approaches. Check out the survey highlights in our original infographic and read more in our news release. We’re curious, too.

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5 Digital Trends That Affect PR in 2016

The Proactive Report

The ability to identify the right influencers – in both traditional and social media – and provide them with content they value so that you get earned media coverage will become highly prized in 2016. Social Media at Work: LinkedIn cornered the market for business networking online.

Trends 100
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5 Digital Trends That Affect PR in 2016

The Proactive Report

The ability to identify the right influencers – in both traditional and social media – and provide them with content they value so that you get earned media coverage will become highly prized in 2016. Social Media at Work: LinkedIn cornered the market for business networking online.

Trends 100
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5 Digital Trends That Affect PR in 2016

The Proactive Report

The ability to identify the right influencers – in both traditional and social media – and provide them with content they value so that you get earned media coverage will become highly prized in 2016. Social Media at Work: LinkedIn cornered the market for business networking online.

Trends 100
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2016: The Year of Content Marketing

The Stalwart Blog

Newsletters, video, infographics and white papers were also named, along with case studies, webinars and tip sheets. Twitter (75%), Facebook (73%) and LinkedIn (63%) are the most commonly used social channels for sharing visual content (video, photos, and infographics).

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30 Pragmatic Marketing and PR Predictions for 2020

Sword and the Script

New LinkedIn research found that only 4% of digital marketers are measuring return on investment six months into a campaign or longer. Sean Callahan , Senior Manager, Content Marketing | LinkedIn. December 2016: One Prediction Each for PR, Content Marketing and Social Media. The list goes on. Betsy Hindman | Hindman Company.

Marketing 100
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Paid Social: Cliff Notes to 3 Social Media Studies

Sword and the Script

Engagement on Facebook, Instagram and LinkedIn dropped from January to June according to the 2016 Social Media Index a benchmarking study by TrackMaven , which develops marketing analytics software. On average, brands posted 422 times per month on Twitter and 76 times per month to LinkedIn.