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The Enduring Significance of Broadcast Media: Why TV and Radio Remain Essential for PR Professionals

Burrelles Fresh Ideas

In today’s digital age, where streaming platforms and online media dominate the landscape, it’s essential not to overlook traditional broadcast media’s enduring relevance and significance, such as television and radio. Since 2016, there has been a slight increase in online news consumption and a slight decrease in print news consumption.

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The #PRStudChat Community Discusses PR, Twitter & Politics on Tuesday, October 11th

Deirdre Breakenridge

With the 2016 Presidential Election Campaign being coined “The Twitter Election” there is no question that Twitter is topical. On Tuesday, October 11, 2016, at 8:30 p.m. Be sure to also visit our LinkedIn Group to share your ideas. There is a lot to learn (and will be learned) from this mainstream news channel.

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Social Media Overtakes Print Newspapers as News Source

PRSay

Television remains the most popular way Americans receive news, though its use has fallen since 2016. News websites are the next most common source, followed by radio, social media and print newspapers. The youngest group was about four times more likely to often receive news from social media than those 65 and older.

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Critical Mention CEO Don Yount Named to PRWeek’s List of Most Influential People

Critical Mention

NEW YORK — Don Yount, President and CEO of Critical Mention—the leading all-in-one media monitoring and intelligence platform—has been named to PRWeek’s list of the Top 25 most influential people in PR in recognition of the work he has done at the Company since joining in 2016. . About Critical Mention.

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Online Newsrooms: the Secret Sauce for Media Relations

The Proactive Report

.” Pew Stateo f the Media 2016. And the cuts keep coming: In 2016 at least 400 cuts, buyouts or layoffs were announced and the trend continues in 2017 with layoffs at the New York Times, The Sacramento Bee and others. Radio and TV stations are also hard hit. That means there are fewer reporters to pitch your stories to.

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The Future of Twitter

The Proactive Report

That might be about to change -Twitter just reported a dismal Q4 for 2016: 16 cents per share on revenue of $717 million. Back in November 2016 the shares were $18. And according to the 2016 Cision State of the Media Report they don’t think Twitter is going away anytime soon. This was way below Wall Street’s expectations.

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3 Ways to Reach Campus Media with Content They Care About

Beyond PR

You know this generation – the most likely to own a smartphone (89%); least likely to listen to the radio (at least in the traditional sense) (31%); and most likely to shop online (53%), all according to a guide from students at the University of Southern California’s online MS in applied psychology – and they’d know; they are students, after all.

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