Cision

SEPTEMBER 26, 2017

A report from Content Marketing Institute (CMI) conducted in 2016 found that 47 percent of enterprise marketers planned to increase their budgets for content marketing over the following 12 months. Write stories that readers will not only relate to but also use as a valuable source for their future business endeavors.

Content Marketing 240

Content Marketing How To Marketing Infographics 240

Cision

APRIL 7, 2017

In January 2016, Daher purchased the agency where she served as the firm’s first ever vice president, and rebranded it to Powerhouse Communications. In January 2016, Powerhouse Communications was born. What’s their writing style, what’s their background, is there a common thread in their articles?

Pitching 228

Pitching Agency Social Media Creativity 228

Cision

FEBRUARY 15, 2016

Cision’s 2016 State of the Media Report, to be released Tuesday, found that the majority of journalists (93 percent) prefer to be contacted via email. For example, you could hold a Twitter Q&A session prior to the event or post short video introductions on Facebook and Instagram. Want to take it one step further?

Conference 120

Conference How To Infographics Leadership 120

Cision

AUGUST 26, 2015

You know there’s at least one person saying “Damn Twitter, I can’t write a Direct Message in under 10k characters.” Interesting test of Facebook content shows longer form content may win. Want to learn Ann’s writing rules for PR? Facebook curates which content you see. ” https://t.co/XuswAAsGAo.

Social Media 120

Social Media Twitter Media Nonprofit 120

The Stalwart Blog

DECEMBER 18, 2015

That content varies from writing to photos to video and can be shared on a blog, e-newsletter and social media channel. Newsletters, video, infographics and white papers were also named, along with case studies, webinars and tip sheets. Now more than ever, companies need to be their own broadcaster. What exactly does that entail?

Content Marketing 60

Content Marketing Marketing Infographics Pinterest 60

Presspage

AUGUST 15, 2017

The PR world will also see this change - machines will be able to understand public sentiment in real time by leveraging millions of gigabytes of data, write natural and insightful copy, and tailor it to audiences in a highly targeted way, all without human intervention. This graph shows the rise of data in the past decade.

Technology 115

Technology Big Data Video Data 115

Sword and the Script

DECEMBER 22, 2020

Think about how much work that is – if you as a PR professional had to write 10 press releases or 10 blog posts per week. But here’s the insight: bloggers who write longer posts are also more likely to report strong marketing results. Journalists produce 10+ articles per week. Politics complicated PR and business communications.

Survey 178

Survey Marketing B2B Study 178

Sword and the Script

DECEMBER 10, 2019

One-person companies no longer rely solely on their own Facebook page, but on a clever mix of press work and content that they place on their social media channels and websites. Note: Mr. Galant is the CEO of Muck Rack, which is also one of the companies I track for my writings on PR technology. Greg Galant | Muck Rack.

Marketing 101

Marketing Content Marketing Advertising Advertising 101

The Proactive Report

MARCH 16, 2016

Here is the transcript of the #DigitalPR chat on Friday March 11, 2016. For instance, when people share articles on their Facebook feeds and the default image is the media outlet’s logo instead of an image that actually is relevant to the story. Every asset – text, photo, visual, infographic – should be thoughtful.

Infographics 100

Infographics Video Case Study Print 100

The Proactive Report

MARCH 16, 2016

Here is the transcript of the #DigitalPR chat on Friday March 11, 2016. For instance, when people share articles on their Facebook feeds and the default image is the media outlet’s logo instead of an image that actually is relevant to the story. Every asset – text, photo, visual, infographic – should be thoughtful.

Infographics 100

Infographics Video Case Study Print 100

Buzzstream

JANUARY 17, 2018

Interestingly, between 2010 – 2016, the sales of ebooks in the U.S. Extract Data from your Content and Design an Infographic. People love infographics. So why not repurpose your written content into a well-designed and impactful infographic? An Infographic is a way of exposing your content to more readers.

eBook 108

eBook Infographics Pinterest How To 108

PR 20/20

MARCH 30, 2016

15 Free Infographic Templates in PowerPoint. How to Write an Ebook From Start to Finish. How to Write a Blog Editorial Calendar. How to Meet People Who Are Smarter Than You: 16 Marketing & Tech Events to Attend in 2016. 24 Awesome Facebook, LinkedIn, Twitter, Instagram & Pinterest Features You Didn't Know Existed.

Resources 40

Resources Marketing Pinterest eBook 40

MaccaPR

DECEMBER 19, 2016

In 2017, let's all agree to maximize the ROI of our writing efforts by focusing equal efforts on distribution. For business-to-consumer (B2C) brands, Facebook and Instagram tend to be the most powerful channels. October 19, 2016. Here's how: 33 Content Marketing Promotion Ideas.

Marketing 48

Marketing Content Marketing Pinterest LinkedIn 48

Sword and the Script

DECEMBER 13, 2016

Jeff Perkins (@jeffperkins8) December 7, 2016. Are Facebook Ads Any Good for B2B Marketing? A simple technique to drafting a useful post quickly is to write a list of takeaways or points that stood out on the webinar. 10) Create an infographic based on key points. Webinars are the #1 lead gen tactic.

B2B 60

B2B Infographics Interviews eBook 60

Journalistics

APRIL 5, 2016

I reviewed the report in detail, and turned the most interesting findings into an actionable set of nine media relations tips you can use to improve your results in 2016 and beyond. Do you have attractive, generic infographics to accompany your story that would work for the publishing environments the journalist is producing content for?

Media Relations 40

Media Relations Media Mobile Pitching 40

Journalistics

APRIL 5, 2016

I reviewed the report in detail, and turned the most interesting findings into an actionable set of nine media relations tips you can use to improve your results in 2016 and beyond. Do you have attractive, generic infographics to accompany your story that would work for the publishing environments the journalist is producing content for?

Media Relations 40

Media Relations Media Mobile Pitching 40

Cision

DECEMBER 5, 2017

Ah, the “boring press release” — we’ve all read them, and most of us are guilty of writing one. Infographics. I love infographics. I’m not alone, over 40 percent of marketers say infographics are their most engaging piece of content. To promote an infographic, you first have to create an infographic.

Infographics 235

Infographics Case Study Content Marketing Video 235

Shift Communications

MARCH 3, 2017

You’ll find that if you don’t have a good hypothesis that questions will be nearly impossible to write. In March 2016, SHIFT worked with client Collective Bias , a leader in influencer marketing, on a survey aimed at understanding how social media was impacting consumers’ in-store purchase decisions. Simplicity always won.

Survey 60

Survey Data Google Web 60

Beyond PR

DECEMBER 5, 2017

Ah, the “boring press release” — we’ve all read them, and most of us are guilty of writing one. Infographics. I love infographics. I’m not alone, over 40 percent of marketers say infographics are their most engaging piece of content. To promote an infographic, you first have to create an infographic.

Infographics 72

Infographics Case Study Video Survey 72

Beyond PR

JANUARY 20, 2017

In 2016, Facebook announced that all sponsored content (another name for branded content) would have to be identified as such, and the advertiser tagged. We’ve seen branded blog posts, so this year, I expect that we’ll see infographics, GIFs, videos, and other forms of content produced by brands trying to reach their audience.

Brand 40

Brand Branding Small Business Advertising 40

Sword and the Script

NOVEMBER 29, 2016

For example, a buyer can solicit instant opinions friends on Facebook the micro-moment before a purchase. Re-write white papers as long form contributed articles. Get to the latest infographic before it’s published – and pitch it to a media outlet first. Credibility: Why Content Marketing also needs PR .

Content Marketing 60

Content Marketing Publicity Marketing Television 60