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How Will #PR & Marketing Pros Approach #Content in 2016? A Q&A With Lisa Davis, Marketwired

Deirdre Breakenridge

Content marketing will be more than just a trend to watch in 2016. to find out exactly how PR and marketing professionals felt about their content efforts in 2015, and to also see how they plan to approach content marketing in 2016. Write an ebook? Here is my Q&A with Lisa Davis, Director, Marketing, at Marketwired.

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Modernising your PR team for 2016

Stuart Bruce

The launch of the PRstack website, two PRstack ebooks and the FuturePRoof book. I’m rather impressed that not only did he write the guide, he also did the illustrations himself. In 2015 we saw some great initiatives to help modernise public relations practice. He’s also helpfully summarised it in this infographic.

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Social Media Logic: The Amplification of Media Effects

Doctor Spin

Source: Writing Technologies eJournal 2 Dijck, J., & Poell, T. Writing Technologies eJournal. Learn more: Social Media Logic: The Amplification of Media Effects Subscribe and get a free ebook on how to get better PR ideas. Writing Technologies eJournal. Media Logic. Understanding Social Media Logic. Media Logic.

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10 memorable moments from our first year (2015)

The Resolution Blog

In May, we published our ebook on the future of public relations; ‘PRs Digital Resolution’ Mark Bokowski, Paul Sutton and Behind the Spin write rave reviews. We are pumped to see in 2016 with you and can’t wait to continue to listen, build and make life easier. Get involved here. Get yours here. We love it.

eBook 120
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How To Repurpose Written Content to Reach 6x the Audience

Buzzstream

This chart from Curata explains it better: Let me show you exactly how to repurpose your written content into an ebook, a video, a podcast, among many other formats. Assemble your Popular Blog Posts into an Informative Ebook. I read ebooks, and the majority of online consumers enjoy them as well. People love infographics.

eBook 108
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Everything You Need to Know About the TPP (But Were Too Scared to Ask)

ReimaginePR

Plus, since the agreement took seven years of negotiations with big corporations, Hollywood lobbyists, and very few democratic representatives, there are more critics than supporters, including both 2016 presidential candidates. Criminal sanctions are now on the table for file sharing fair use data and other consumer-owned digital property.

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The 5Ps of Marketing Artificial Intelligence

PR 20/20

More specifically, can we use machines to write blog posts at scale?”. For example, let’s take the case of an ebook. When someone downloads an ebook, a marketer defines a set of rules that tells the machine what to do next (i.e. If visitor downloads ebook, then send three-part email ). make you buy more things).