Doctor Spin

JANUARY 19, 2024

Continue reading Learn more: Information Asymmetry: The Informed Minority Advantage Subscribe and get a free ebook on how to get better PR ideas. Source: Industrial Marketing Management 4 Tong, P., & Crosno, J. Are information asymmetry and sharing good, bad, or context dependent? A meta-analytic review. 2013, May 3). 2023, December 11).

Wikipedia 52

Wikipedia Leadership eBook Exercises 52

Doctor Spin

DECEMBER 3, 2023

European Journal of Social Psychology , 36 2, … Continue reading Learn more: Priming in PR: The Subtle Art of Pre-Suasion Subscribe and get a free ebook on how to get better PR ideas. link] Learn more: The Priming Wheel: 12 Steps to Yes Subscribe and get a free ebook on how to get better PR ideas. Primes as hidden persuaders.

eBook 52

eBook Journalism Examples Resources 52

Buzzstream

JANUARY 17, 2018

This chart from Curata explains it better: Let me show you exactly how to repurpose your written content into an ebook, a video, a podcast, among many other formats. Assemble your Popular Blog Posts into an Informative Ebook. I read ebooks, and the majority of online consumers enjoy them as well. People love infographics.

eBook 108

eBook Infographics Pinterest How To 108

Doctor Spin

DECEMBER 4, 2023

Learn more: Social Media Logic: The Amplification of Media Effects Subscribe and get a free ebook on how to get better PR ideas. link] Learn more: Media Logic is Dead, Long Live Media Logic Subscribe and get a free ebook on how to get better PR ideas. Source: The International Encyclopedia of Political Communication 1 Altheide, D.

Social Media 52

Social Media Media eBook Technology 52

The Resolution Blog

DECEMBER 30, 2015

In May, we published our ebook on the future of public relations; ‘PRs Digital Resolution’ Mark Bokowski, Paul Sutton and Behind the Spin write rave reviews. We are pumped to see in 2016 with you and can’t wait to continue to listen, build and make life easier. In May, we joined the #PRStack community. We love it.

eBook 120

eBook Measurement Community Technology 120

Doctor Spin

DECEMBER 4, 2023

Learn more: Confirmation Bias in Media: The Echo Chamber Challenge Subscribe and get a free ebook on how to get better PR ideas. link] Learn more: Subscribe and get a free ebook on how to get better PR ideas. Learn more: Media Logic is Dead, Long Live Media Logic Subscribe and get a free ebook on how to get better PR ideas.

Media 52

Media eBook Viral Construction 52

Doctor Spin

FEBRUARY 22, 2024

Learn more: Public Relations Objectives Subscribe and get a free ebook on how to get better PR ideas. link] Learn more: What Public Relations Does Subscribe and get a free ebook on how to get better PR ideas. Gather actionable insights from data analysis and focus groups. Produce and publish informational and educational content.

Publicity 52

Publicity Public Affairs Journalism Corporate 52

Critical Mention

OCTOBER 27, 2018

billion between 2016 and 2017. His agency focuses on blogging, sales and website pages and eBooks. With thousands of brands competing against each other to win over customers, event-based campaigns are becoming an essential part of public relations today. billion to $9.1 SCHEDULE A DEMO.

Film 131

Film Viral YouTube eBook 131

Shift Communications

JULY 5, 2016

A scant 6 years later, in the second quarter of 2016, we published 18,452,168 stories per quarter. In this new eBook, learn the three ways we can reinvent public relations: becoming data-driven. In 2009 did we exceed 18 million stories per year. By 2021, we may be publishing 18 million stories per month. We must innovate.

Publicity 110

Publicity eBook Analysis Google 110

The Resolution Blog

NOVEMBER 25, 2015

Swarmwise eBook: Building a community. PR planning for 2016? Don’t miss your free copy of the latest #prStack ebook. We’re giving away a free copy of ‘PRs Digital Resolution’ ebook to all students. How about a movement? Some amazing practical lessons here from the Swedish Pirate Party.

eBook 120

eBook Google Tools Analytics 120

ReimaginePR

SEPTEMBER 21, 2016

Plus, since the agreement took seven years of negotiations with big corporations, Hollywood lobbyists, and very few democratic representatives, there are more critics than supporters, including both 2016 presidential candidates. Criminal sanctions are now on the table for file sharing fair use data and other consumer-owned digital property.

Telecommunications 120

Telecommunications Privacy Software Data 120

Doctor Spin

JANUARY 16, 2024

link] Learn more: The Four Models of Public Relations Subscribe and get a free ebook on how to get better PR ideas. Source: Industrial Marketing Management 4 Tong, P., & Crosno, J. Are information asymmetry and sharing good, bad, or context dependent? A meta-analytic review. Industrial Marketing Management, 56, 167–180. 10 Silfwer, J.

Wikipedia 52

Wikipedia Film Groups Journalism 52

Solo PR Pro

DECEMBER 10, 2015

Q3: is from @JanetLFalk: Has anyone used ebooks as a new business tactic? We’ll see you again in 2016! 1/2) One of the often-overlooked steps in the client lifecycle is pre-qualification – not all leads are good leads. 2/2) Veterans: Can you estimate what % of new business prospects you end up avoiding?

eBook 40

eBook Leadership Twitter Resources 40

ISEBOX

JANUARY 6, 2016

So when the team at ISEBOX asked me to develop a public relations content calendar for the content I’ll be working on for 2016, I was ready to take on the challenge. Content Types: These are the post formats you’ll be using, such as blogs, press releases, whitepapers and ebooks, etc. Team Member Profiles. Trending Industry News.

eBook 70

eBook Case Study Product Launch Content Marketing 70

PR 20/20

OCTOBER 10, 2017

For example, let’s take the case of using a value-driven ebook to attract more qualified leads. When someone downloads an ebook, a marketer defines a set of rules that tells the machine what to do next (i.e. If visitor downloads ebook, then send three-part email ). And there has been a 4.6X

Marketing 81

Marketing eBook System Tools 81

PR 20/20

SEPTEMBER 21, 2017

For example, let’s take the case of an ebook. When someone downloads an ebook, a marketer defines a set of rules that tells the machine what to do next (i.e. If visitor downloads ebook, then send three-part email ). We’ve profiled 27 companies since launching the Marketing Artificial Intelligence Institute in November 2016.

Marketing 53

Marketing Software eBook Technology 53

PR 20/20

MARCH 7, 2017

According to a 2016 study by Content Marketing Institute , B2C marketers ranked the following as top content priorities: 73% indicate that they want to create more engaging content. And that means dense written content may not cut it if you want to see assets like blogs, ebooks, or reports truly drive traffic and convert leads.

Strategy 46

Strategy Marketing Infographics Trade Shows 46

Presspage

AUGUST 15, 2017

In particular, two major recent shifts in social are of note: Shift away from organic to paid In 2016, organic reach on Facebook fell by 52%, demonstrating that the social media platform’s algorithm has steadily shifted away from an organic reach towards a paid model. Download our latest eBook!

Technology 115

Technology Big Data Video Data 115

PRSay

APRIL 19, 2016

Editor’s note: This post is a preview of the PRSA 2016 Strategic Collaboration Conference , May 24-25 in Chicago. I’m not sure why it works so well but for eBooks, white papers, infographics or anything related to cause marketing, get going with Pinterest. Register by April 22 and save $100. .

Communications 62

Communications Pinterest Reddit Radio 62

Shift Communications

JANUARY 25, 2016

2008 to 2016 is a long time in the digital marketing world. It’s fairly obvious that a strategy from 2008 needs re-evaluation before seeing use in 2016. Mark Sheridan’s strategy in 2008 would not work today, just as a strategy from 2015 might not work in 2016, and so forth.

Content Marketing 60

Content Marketing System Google Data 60

PR 20/20

MARCH 30, 2016

How to Write an Ebook From Start to Finish. How to Meet People Who Are Smarter Than You: 16 Marketing & Tech Events to Attend in 2016. That’s why we’ve compiled 18 of our favorite HubSpot ( @HubSpot ) resources and templates for quick marketing wins. 15 Free Infographic Templates in PowerPoint. Inbound Marketing Kit.

Resources 40

Resources Marketing Pinterest eBook 40

Cision

JUNE 2, 2017

Then, download our free ebook, Listen: 5 Social Audiences Brands Can’t Afford to Ignore. ” Jeff is a top influencer of CMO and digital marketers, and was named the #1 global digital marketing influencer in 2016. You will need to keep reinventing to stay ahead of your competitors and the new innovators and start-ups.

How To 198

How To Real Estate Web Case Study 198

Doctor Spin

APRIL 17, 2023

Subscribe now and get a free ebook on how to get better PR ideas ! Uncontainable: How Passion, Commitment, and Conscious Capitalism Built a Business Where Everyone Thrives. Grand Central Publishing. Shankman, P. Zombie Loyalists: Using Great Service to Create Rabid Fans. Martin’s Press. Portfolio/Penguin. Do Things That Don’t Scale.

Strategy 52

Strategy Customer Service Airlines Hotels 52

Sword and the Script

DECEMBER 13, 2016

Jeff Perkins (@jeffperkins8) December 7, 2016. For example, repurposing the summaries of the webinars you’ve already published over the course of the year into a cohesive ebook. Webinars are the #1 lead gen tactic. But only 7% of marketers say they do “great” webinars. Insight from @On24 #On24roadshow.

B2B 60

B2B Infographics Interviews eBook 60

Shift Communications

MARCH 7, 2016

We mapped their data to their goals and outlined a strategy for determining what they should do in 2016. With a B2C SaaS client, our model helped plan their budget for the year based on performance metrics using analytics data and marketing automation data. Yes, we test all models on ourselves before offering the opportunity to clients.

Google 60

Google B2C Analytics Data 60

Cision

AUGUST 26, 2015

11 Digital Marketing & PR Events to Help You Succeed in 2016 [link] — Lee Odden (@leeodden) August 19, 2015. Free Ebook] How to Build an Employee Advocacy Program [link] #employeeadvocacy pic.twitter.com/MIkA7olqa1 — Neal Schaffer (@NealSchaffer) August 19, 2015. CEO at TopRank Online Marketing. Jeremiah Owyang – @owyang.

Social Media 120

Social Media Twitter Media Nonprofit 120

Beyond PR

JUNE 2, 2017

Then, download our free ebook, Listen: 5 Social Audiences Brands Can’t Afford to Ignore. ” Jeff is a top influencer of CMO and digital marketers, and was named the #1 global digital marketing influencer in 2016. You will need to keep reinventing to stay ahead of your competitors and the new innovators and start-ups.

Real Estate 57

Real Estate How To Web Case Study 57

ZudePR

JUNE 6, 2016

New habits were formed and reading Cal Newport's book Deep Work: Rules for Focused (sic) Success in a Distracted World (2016) crystallised my thinking. On that Road to Damascus moment) I went on an eBook-writing blitz in 2015 where I wrote and self-published one bite-sized eBook daily for three months straight. Five Best Books​.

Writing 114

Writing Social Media SEO Blogging 114

Masters in Communications

FEBRUARY 12, 2022

Therefore podcasts (a form of radio), eBooks (a form of print media), and video platforms (a digital form of small screen broadcasting) are considered part of this new medium. In 2016, the Cambridge Analytica Scandal at Facebook brought all these issues to a head. However, some straddle more than one type of mass communication.

Ethics 52

Ethics Communications Print Television 52