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Modernising your PR team for 2016

Stuart Bruce

The launch of the PRstack website, two PRstack ebooks and the FuturePRoof book. He’s also helpfully summarised it in this infographic. I’m rather impressed that not only did he write the guide, he also did the illustrations himself. In 2015 we saw some great initiatives to help modernise public relations practice.

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How To Repurpose Written Content to Reach 6x the Audience

Buzzstream

This chart from Curata explains it better: Let me show you exactly how to repurpose your written content into an ebook, a video, a podcast, among many other formats. Assemble your Popular Blog Posts into an Informative Ebook. I read ebooks, and the majority of online consumers enjoy them as well. People love infographics.

eBook 108
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The Top 50 Social Media Influencers on Twitter

Cision

You know there’s at least one person saying “Damn Twitter, I can’t write a Direct Message in under 10k characters.” Managed by Ann Handley, Head of Content at MarketingProfs; author of the WSJ bestseller, “Everybody Writes” The 10 Most Expensive Paid Search Keywords [link]. — ” https://t.co/XuswAAsGAo.

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5 technologies that will change how you do PR

Presspage

The PR world will also see this change - machines will be able to understand public sentiment in real time by leveraging millions of gigabytes of data, write natural and insightful copy, and tailor it to audiences in a highly targeted way, all without human intervention. Download our latest eBook!

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8 Great Linked Tactics for Communicators

PRSay

Editor’s note: This post is a preview of the PRSA 2016 Strategic Collaboration Conference , May 24-25 in Chicago. I’m not sure why it works so well but for eBooks, white papers, infographics or anything related to cause marketing, get going with Pinterest. Register by April 22 and save $100. .

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30+ Free Resources for Quick Marketing Wins

PR 20/20

15 Free Infographic Templates in PowerPoint. How to Write an Ebook From Start to Finish. How to Write a Blog Editorial Calendar. How to Write a Blog Editorial Calendar. How to Meet People Who Are Smarter Than You: 16 Marketing & Tech Events to Attend in 2016. 50 Customizable Calls-to-Action Templates.

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12 Ways to Leverage Your Existing Investment in B2B Webinars

Sword and the Script

Jeff Perkins (@jeffperkins8) December 7, 2016. A simple technique to drafting a useful post quickly is to write a list of takeaways or points that stood out on the webinar. 10) Create an infographic based on key points. Webinars are the #1 lead gen tactic. But only 7% of marketers say they do “great” webinars.

B2B 60