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The rise of FemTech

PR in High Definition

The term ‘FemTech’ was coined by Ida Tin in 2016 (Co-Founder of Clue), just eight years ago. And prior to this, whilst maybe the word ‘tech’ can’t be applied, there was certainly a lot of – shall we say – ‘creativity’ in how women prevented pregnancy, or encouraged it. So, safe to say it’s pretty new to the scene.

Privacy 62
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Crisis Management 101: Shark Week Case Study, Pt. 1

Shift Communications

Thanks to Google Trends , we know interest in the term “shark attack” is set to increase drastically as searches for “shark week” do: According to The Florida Museum of Natural History’s International Shark Attack File, 2016 saw 84 unprovoked shark attacks, which is on par with the average 82 incidents a year. Media training.

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10 Pearls of Career Wisdom From PRSA’s College of Fellows

PRSay

’ When you put others first and focus on how you can help them instead of what you can gain from the interaction, it creates positive energy, creativity and goodwill that breeds success for everyone involved. Here’s to decades of success for future College of Fellows inductees!” ” • M.J. just make it happen.’

Energy 138
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Global Business Leaders Congratulate Maxim Behar for the PR Week Award as Best PR Professional in Europe for 2022

Maxim Behar

Thank you so much for all your positive energy, leadership, and goodwill. Singer and Eurovision Finalist 2016. And I want to say that you are one of the most creative, one of the most energetic person, PR person, I’ve met in my life, and I’ve met you several times. Former President, Omnicom PR. Former President, ICCO.

Energy 52
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Why Your Marketing Plan Isn’t a Strategy

PR 20/20

A long train of post-its snakes across an office wall or whiteboard, detailing the creatives that need to be proofed, the social posts to draft, blog posts written, email campaigns to launch. Spending unholy amounts of time and energy planning campaigns that sound good or make sense , without bothering to stress-test ideas first.

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SHIFTxSW: Interview with Hugh Forrest, Director of SXSW Interactive

Shift Communications

First year registrants should try to attend my short “Welcome to SXSW 2016” remarks on Friday morning, March 11. SHIFT: After 27 years, how do you (and your team) recharge the creative process and come back even stronger year-over-year? . Onsite, the community inspires us with their energy and their passion and their enthusiasm.

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More Intelligent, More Human: The Future of Marketing Is Both

PR 20/20

With intelligent resources focused on operations and a personalized customer journey and operations, brands will be able to dedicate greater resources to creativity, listening, relationship building, culture, and community. Video and creative media. Communicate your purpose to build trust and loyalty. Offsite company retreats.