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Behind the Headlines With Sharon Ward Keeble

Cision

I wanted to be a writer from an early age and after I completed a National Council for the Training of Journalists (NCTJ) course when I was 18, I started working for my local newspaper in Cheshire, England, where I lived. Cision’s State of the Media 2016 Report found that 93 percent of journalists prefer to receive pitches via email.

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Targeting for Investor Relations: How Distributing News to the Right Audience Can Help Your Company’s Share Price

Cision

According to our 2016 Shareholder Confidence 365 Study , more than 60 percent of institutional investors claim they receive emails directly from companies they already are interested in, but another 30 percent receive their news primarily from news portals, including Bloomberg and Morningstar.

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How Public Relations Can Fight Fake News

ImPRessions - Crenshaw Communications

Fake content has been around as long as the internet, but as a culture, we didn’t take it so seriously until after the 2016 election. Of course, most PR isn’t propaganda, and government work – even disinformation campaigns – presumably serve a higher purpose. But the slope can be a slippery one.

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Medical Marijuana: What Pharma Companies Need to Know

Cision

To date , 23 states and the District of Columbia have legalized its use, and a number of marijuana-related ballot measures will be before voters in 2015 and 2016. There is increased newspaper coverage of MMJ-related stories leading up to State ballot initiatives. Since 2013, the majority of Americans now support legalizing marijuana.

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4 More Personal Core Values of the Trusted Strategic Ethics Adviser

PRSay

For every crisis and creepy thing you read in the newspaper, see on the web or hear in the news from organizations of any size, you better believe there is a public relations or professional communicator in on the discussions and the decisions. Core Value No. Speak Up — Early, Preferably Now. Bad news and trouble ripen badly.

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Lessons from the UK’s top media and public relations blogger

Stephen Waddington

The inspirational public relations graduate started blogging in September 2016 as a final year student at Westminster University. It’s the advice that I gave Marcel when we first met in the summer of 2016. In my second and third year of the public relations course I was already quite proactive, but there was something missing.

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House of Style: Q-and-A With AP Stylebook Editor Paula Froke

PRSay

Froke, who is based in Philadelphia, has been the Stylebook’s lead editor since 2016 and a member of the Stylebook team since 2013; she has worked for The Associated Press in various editorial roles since 1984. Of course, many of those texting, tweeting, messaging, blogging, etc., aren’t using any particular style.