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The Top 10 Books of 2016 (According to Zude)

ZudePR

All the reviews below were featured in my irregular reading list email: I issued seven in 2016. 1: Deep Work: Rules for Focused (Sic) Success in a Distracted World by Cal Newport (2016) £10.49. P.S. Cialdini brought out a follow-up book in September 2016. If you fit into the latter category, this book will give you hope.

Writing 84
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Is Public Relations Management a Technology? [PR Tech Sum]

Sword and the Script

Summary of monthly PR tech news: Muck Rack focuses on public relations management; Prowly enhances media database; new execs at Meltwater and Signal AI The term “public relations management” sounds like an advanced college class but shaping up for something else. In an interview with PRWeek, the company likened it to a CRM for PR.

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Who Were The PR Winners And Losers of 2017?

ImPRessions - Crenshaw Communications

Yes, 2017 feels like a lifetime ago, given our breakneck news cycle, but there were plenty of public relations lessons over the year for big brands and business categories. What’s more, media credibility has actually increased over 2016. The Winners. 2017 was like a charmed year for the digital commerce giant. The Losers.

Airlines 180
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Another PR Tech Startup Gets Venture Funding [PR Tech Sum]

Sword and the Script

million in 2016. It has since been acquired by an SEO software company. The PR community needs the competition. million in additional seed funding, bringing the company’s total funding of $6 million. The company caught my eye when it said it uses artificial intelligence (AI) to analyze a reporter’s pitching preferences.

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Why Newswires? The Past, Present & Future of Trusted News

Business Wire

Newswires have a long tradition of fulfilling an industry need for the dissemination of market moving information to a wide range of news organizations and other stakeholders. Trends and technical advancements have influenced how news is both distributed and consumed.

Financial 164
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Kombucha, Probiotics, and Plant-based everything—Oh My!

5W PR

It’s been a week since brands and companies from across the globe unveiled their newest launches and innovations at Natural Products Expo West 2017. First, we want to applaud all of our clients for truly leading the way in their respective categories. Plant-based milk topped $4.2BB in 2016², plant-based cheese generated 31.4%

Hotels 90
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Seeing Around Corners: 30 Marketing and PR Predictions for 2021

Sword and the Script

I’ve grouped all predictions this year into categories, which is an effort to make it easier to read: Marketing predictions. PR and communications predictions. Many companies turned off their marketing in March when the pandemic hit our shores. Predictions from PR and martech providers; and. My own predictions. Back to basics.

Marketing 174