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4 Ways PR Creates Brand Attachment

ImPRessions - Crenshaw Communications

While top-tier marketing and advertising are valuable, associated PR campaigns can help propel a brand to the next level of emotional attachment. You feel connected to these brands. Some customers are initially attracted to certain brands because they like their ad message. 4 ways PR creates brand attachment.

Brand 149
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5 Ways to Reach New Audiences Through Tech Innovations

Cision

Businesses already recognize how mobile technologies and the Internet of Things are transforming the concept of brand value. In fact, more than 70 percent of respondents to the SoDA Report believe that being perceived as an early adopter of technology is “key” or “important” to their brand positioning. Advanced Machine Learning.

Hotels 198
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The Cision Communications Cloud™ Receives its First Industry Recognition

Cision

We just finished celebrating our 150th anniversary (and brand launch , and IPO !) Cision VP, Marketing Communications Nick Bell accepted the award for “Best Business Information Solution” on behalf of the company on July 25 th at the Intercontinental Hotel in San Francisco. The party never stops at Cision.

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Countdown to CES 2023: Top 7 PR Lessons for Mobility and Automotive Suppliers

Bianchi Biz Blog

Before the 2020 event, Automotive News called CES “… the venue of choice for brands to prove to consumers, and each other, that they are embracing the future of mobility.”. Every business these days is short-staffed – from the airlines to the hotels to the taxi companies. 839,000+ mentions of CES2020 across social media platforms.

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Kombucha, Probiotics, and Plant-based everything—Oh My!

5W PR

It’s been a week since brands and companies from across the globe unveiled their newest launches and innovations at Natural Products Expo West 2017. Gaea’s now giving other snack brands a run for their money by elevating the quality of the C-store product game. Plant-based milk topped $4.2BB in 2016², plant-based cheese generated 31.4%

Hotels 90
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The Extra Mile PR Strategy: Wow Your Customers

Doctor Spin

A family staying at the Ritz-Carlton on Amelia Island, Florida, experienced the hotel’s customer service when their son’s beloved stuffed giraffe, Joshie, was accidentally left behind. This policy encourages customers to try products without fear of commitment and builds trust with the brand. Ritz-Carlton.

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Seeing Around Corners: 30 Marketing and PR Predictions for 2021

Sword and the Script

Brand-to-brand collaboration. Likely see more brand-to-brand and brand-to-influencer collaborations. 2021 will see an increase in podcasts, with more brands and institutions harnessing the power of this very intimate form of communication as some consumers attempt to ration their screen time.

Marketing 176