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“Post Truth.” Navigating Misinformation and Managing Reputations

Reputation Us

If we can’t trust journalists from reputable media outlets, scientific studies, doctors, the government, the education system, marketing, or previous generations, who can we trust? Not only is “post-truth” in the Oxford Dictionary, the organization actually selected it as the word of the year in late-2016. How Real is your Reputation?

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The ABC’s of ESG and Reputation. Corporate Care or Greenwashing?

Reputation Us

When it comes to managing your good reputation within it, RepUs offers the ABCs of ESG and important insights to consider. This is dangerous ground for companies managing their reputations. However, a company’s reputation for product quality or innovation may provide a buffer. Companies with a high capability reputation (i.e.,

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Is the de-influencer movement another reputational hazard?

PR in High Definition

In 2021, 44% of B2C brands in Europe said they planned to increase their influencer marketing budget. billion industry , in 2016 has since grown to become worth $16 billion in 2022, with expectations for it to grow to $21 billion this year. Now more than ever, shaping reputation is crucial. What was a $1.7

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One IPO, One M&A and the Best Media Monitoring Solutions for 2021 [PR Tech Sum]

Sword and the Script

SEMrush started trading on the NYSE under the ticker SEMR on March 29, 2021. This mark’s the ninth acquisition by Meltwater since 2016, and the first since it went public on the Euronext Growth Oslo stock exchange in 2020. G2 names best media monitoring solutions for 2021. million in AI services in 2021. SEMrush goes IPO.

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Taylor Swift’s Lessons for Communicators

PRSay

In 2021, she re-released (with never-before-heard bonus tracks) two of her earlier records, Fearless (Taylor ’ s Version) and Red (Taylor ’ s Version), the latter of which debuted Nov. folklore earned that honor in 2021.). Remember that you can always rebuild your reputation. Taylor Swift seems to be everywhere.

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20 PR and Marketing Predictions for 2022

Sword and the Script

Reputation management is crucial. Reputation management would become crucial in the face of recession, jobs loss and livelihood loss. Issues from 2021 to carry-over. Several trends that started in 2021 will grow to carry over into 2022. 2016: 11 Shrewd PR and Marketing Predictions You Can Bank On.

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Amid Flood of False News, PR Professionals Must Support Credible Journalism

PRSay

The Fourth Estate’s reputation was bruised after the 2016 presidential election, amid accusations of biased reporting. In 2021, Illinois became the first state in the nation to mandate media literacy be taught in all public high schools. This research culminated in our “ Fake News 2020” report.