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“Post Truth.” Navigating Misinformation and Managing Reputations

Reputation Us

If we can’t trust journalists from reputable media outlets, scientific studies, doctors, the government, the education system, marketing, or previous generations, who can we trust? Not only is “post-truth” in the Oxford Dictionary, the organization actually selected it as the word of the year in late-2016. How Real is your Reputation?

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The ABC’s of ESG and Reputation. Corporate Care or Greenwashing?

Reputation Us

When it comes to managing your good reputation within it, RepUs offers the ABCs of ESG and important insights to consider. This is dangerous ground for companies managing their reputations. However, a company’s reputation for product quality or innovation may provide a buffer. PWC studied 202 publicly traded large U.S.

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Is the de-influencer movement another reputational hazard?

PR in High Definition

In 2021, 44% of B2C brands in Europe said they planned to increase their influencer marketing budget. billion industry , in 2016 has since grown to become worth $16 billion in 2022, with expectations for it to grow to $21 billion this year. Now more than ever, shaping reputation is crucial. What was a $1.7

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20 PR and Marketing Predictions for 2022

Sword and the Script

Year of the employee. 2022 is going to be known as the year of the employee. Reputation management is crucial. Reputation management would become crucial in the face of recession, jobs loss and livelihood loss. Issues from 2021 to carry-over. Several trends that started in 2021 will grow to carry over into 2022.

Marketing 215
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Internal communication critical to business transformation

Stephen Waddington

Internal communication and how organisations engage employees is a critical factor in successful transformation projects. The study used financial performance and increased reputation as indicators of success. 128 global companies that have undergone transformation between 2016 and 2020 were analysed as part of the project.

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One IPO, One M&A and the Best Media Monitoring Solutions for 2021 [PR Tech Sum]

Sword and the Script

SEMrush started trading on the NYSE under the ticker SEMR on March 29, 2021. Linkfluence was founded in 2006 has 150 employees in seven offices, with headquarters in Paris. This mark’s the ninth acquisition by Meltwater since 2016, and the first since it went public on the Euronext Growth Oslo stock exchange in 2020.

Media 106
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Brand crisis research: vaccine mandates, Striketober, & misinformation

NewsWhip

CEO Paul Quigley invited NewsWhip’s Head of Research, Benedict Nicholson on the show again as a guest, after graciously hosting the August and June editions of the show, to discuss different types of brand crises mentioned within the company’s recent Crisis Q3 2021 report. Rising audience-side misinformation.

Crisis 78