Remove 2015 Remove Corporate Remove Digital PR Remove Marketing
article thumbnail

Corporate America Looks to PR for Digital and Social

The Proactive Report

It would appear that the corporate pendulum is swinging away from marketing as the place for social media to PR. More than half (51%) of marketing and advertising execs polled in November 2015 said the PR team is best suited to handle social media activity. Only 28% picked the marketing department.

Corporate 100
article thumbnail

Corporate America Looks to PR for Digital and Social

The Proactive Report

It would appear that the corporate pendulum is swinging away from marketing as the place for social media to PR. More than half (51%) of marketing and advertising execs polled in November 2015 said the PR team is best suited to handle social media activity. Only 28% picked the marketing department.

Corporate 100
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Corporate America Looks to PR for Digital and Social

The Proactive Report

It would appear that the corporate pendulum is swinging away from marketing as the place for social media to PR. More than half (51%) of marketing and advertising execs polled in November 2015 said the PR team is best suited to handle social media activity. Only 28% picked the marketing department.

Corporate 100
article thumbnail

Public Relations Objectives

Doctor Spin

Through consistent and effective communication, PR can sway public opinion in favour of the organisation, enhancing its reputation and standing in the community. In an era where consumers are increasingly sceptical of advertising and corporate speak, PR offers a more authentic and credible way to communicate with the public.

article thumbnail

The Personal Branding Formula

Doctor Spin

“Personal branding can lead to professional success by defining yourself professionally through six steps: introspection, understanding, developing, mantra, crafting, digital footprint, and communicating.” Digital communication is too technical for PR professionals.” “PR PR professionals must talk using corporate platitudes.” “PR

Brand 52
article thumbnail

The Rise and Rise of Online Video

The Proactive Report

Gone are the days when a corporate video was only used in the reception area of the office, at trade shows or investor meetings. 2015 Global Trust Barometer). The public, as well as corporate decision-makers, want to see the face of the company and get to know who they will be dealing with. Get our Digital PR Tips Newsletter.

Video 100
article thumbnail

How to Use Twitter in Media Relations

The Proactive Report

In fact, according to the 2015 Cision Social Journalism Study only 6% of PR pros still do that. Comparable to press releases and corporate websites, reporters perceive social media to be a useful source of information. Get my Digital PR Tips Newsletter. How do Journalists use Twitter? Follow me on Twitter.

Twitter 100