Deirdre Breakenridge

OCTOBER 20, 2015

However, if I may, one thing that I learned about teaching over the years is that to be a good teacher, one has to be a lifelong student. On October 13, 2015, I joined an invigorating #PRStudChat with my fellow educators, students, and professionals about Teaching and Learning in Public Relations. Sounds intimidating?

Education 150

Education Training Course Social Media 150

The Resolution Blog

DECEMBER 16, 2015

It’s a subject I’ve thought and talked about and delivered against. As 2015 draws to a close I wanted to share some reflections on some of the key factors that are potentially holding back innovation in public relations. Once again, we could fall back on the low-margins argument. Firstly, more reflexivity is key.

Case Study 120

Case Study Agency Creativity Study 120

wiredPRworks

OCTOBER 9, 2015

This time, I'm honored to be on a panel with Adrienne Weismann, Chief Marketing and Revenue Officer at G2Crowd, a company we recommend for user based software reviews like this one about best online press release distribution tools. Monday October 12th, 2015. Tuesday October 13th, 2015. Tuesday October 13th, 2015.

LinkedIn 49

LinkedIn Trends Marketing Meeting 49

Flatiron Communications

JANUARY 12, 2017

Create and seed content with politically aligned media outlets that have large, stalwart followings but dubious journalism chops — outlets in which Mr. Trump’s friends, family and advisors have vested interests, e.g., Breitbart, Drudge, Fox & Friends, the National Inquirer, The NY Observer, and even more alarmingly, Russia Today …Trump TV?

Journalism 28

Journalism Guidelines Government Training 28

Cision

JUNE 1, 2017

There have been countless studies and think pieces published recently about the number of women in PR and their role in the field. MP: The one that I like to speak about is my accomplishment of being a female in a male-dominated business. It sounds simple, but it makes me more intentional about carving time out to work on them.

Sports 245

Sports Agency Industry Creativity 245

Mindful Marketing

JULY 28, 2015

Paul is active in the community, serving as vice chair of the River City Brass, on the boards of Fragasso Financial Advisors, The Rivers Club and the IABC Pittsburgh Chapter. We caught up with Paul to talk PR, journalism and branding – oh, and to find out what story crafting is. Please tell us about your upcoming book.

Interviews 50

Interviews Communications Storytelling Marketing 50

MaccaPR

OCTOBER 26, 2015

AdAge said Bush campaign advisor Austin Barbour credited front-runner Trump’s success to his “knack for attracting free media coverage” - in other words, classic publicity and media relations. billion in 2015, ad agencies and their clients are now freaking out that consumers can block those ads and render some online buys nearly worthless.

Content Marketing 48

Content Marketing Marketing Advertising Advertising 48

Communications Conversations

MAY 1, 2015

About a year ago, I talked about 14 things your CEO should talk about on Twitter. It was part of a larger discussion about CEOs and how they tackle social networks from a content perspective. Coincidentally, over the years, I’d met Tom Buchheim , executive social media advisor at AmFam.

Social Media 60

Social Media Media Twitter Insurance 60

Beyond PR

JUNE 1, 2017

There have been countless studies and think pieces published recently about the number of women in PR and their role in the field. MP: The one that I like to speak about is my accomplishment of being a female in a male-dominated business. It sounds simple, but it makes me more intentional about carving time out to work on them.

Sports 81

Sports Agency Industry Creativity 81

PR 20/20

JUNE 7, 2018

But marketers are still largely in the dark about AI’s implications. We wanted to start a conversation in the industry about this. We're not seeing a lot of people talking about the very real potential economic disruption here. Marketers need to start thinking about how their content gets found in the age of AI.

Marketing 41

Marketing System Technology Google 41

PRSay

SEPTEMBER 12, 2016

For example, at the World Economic Forum’s 2015 Davos summit, the Said Business School at Oxford University, in partnership with Heidrick & Struggles, introduced the findings of The CEO Report, based on face-to-face interviews with 150 global chief executives. It’s about hypervisibility. It’s about integrity. It is our time.

Leadership 0

Leadership Agency Education Communications 0