Shift Communications

SEPTEMBER 13, 2016

You need to ensure alignment by providing measurable deliverables for all projects, and especially for ongoing ones. For good reason: WRIKE’s 2015 project management stats show that 35 percent of failed projects suffered from a change in project objectives. This is particularly important when it comes to project-based work.

Customer Service 60

Customer Service Course Internal International 60

Stephen Waddington

DECEMBER 30, 2019

There are long standing issues such as alignment with management, measurement, talent and diversity where incremental progress is made each year. Please keep reading for the full analysis. The report provides an international perspective on the challenges facing the PR business. PR is a social science. Here are the headlines.

Government 103

Government Education Print Ethics 103

PR Conversations

NOVEMBER 27, 2015

Toni Muzi Falconi details his equal parts fascinating and frustrating visit to Tehran to participate in the International Conference on Public Relations. Yet in 2015, there was the recent Nuclear Negotiation and Agreement , so I thought it would be a good juncture to accept the invitation.

Conference 40

Conference Hotels Internal International 40

Buzzstream

JULY 10, 2024

I If we look at where this industry started to take a shift, we will probably start doing some version of what we now call digital PR in 2015. Now, if we look at what was working in 2015, and if we look at the landscape, pretty much any link we were earning from an authoritative top tier news publication was moving the needle in my opinion.

Digital PR 98

Digital PR SEO Google Travel 98

Sword and the Script

DECEMBER 26, 2023

In addition, this same disruption – led by the 2024 election, the speed of misinformation and continued economic uncertainty – will require a strong measure of GRIT. Performance marketing has led the community to this wild notion that B2B marketing should only engage in measurable tactics.

Writing 190

Writing Communications Marketing B2B 190

Sword and the Script

DECEMBER 20, 2022

Internal comms takes center comms stage in hybrid work. With the new dynamics of hybrid work established worldwide, Public Relations – as a professional who builds and consolidates relationships – becomes an even more strategic professional regarding the internal audience. Bill Byrne , Managing Director, Remedy Public Relations.

Marketing 188

Marketing Content Marketing Data Social Media 188

Stephen Waddington

SEPTEMBER 18, 2020

FuturePRoof was founded by Sarah Waddington in 2015. Topics range from audience targeting, social media, partnership working, reputation, pitching to radio and community building through to public affairs, internal comms, leadership, coaching and the psychology of decision-making. How do you recommend planning and measuring success?

Public Affairs 145

Public Affairs Education Measurement LinkedIn 145

Waxing UnLyrical

MAY 13, 2016

In 2015, I was approached by a healthcare-related organization to devise a measurement program for their PR efforts. You may know that I’m a bit fiendish when it comes to measurement , so I was delighted to hear this. We surveyed internal stakeholders. We did a media analysis. Case in point. So I said, “Hold up.”.

Measurement 40

Measurement Analysis Healthcare Training 40

PRSay

NOVEMBER 18, 2016

In late-October, I had the great privilege of attending the PRSA International Conference in Indianapolis. In fact, PR Newswire conducted an analysis in 2015 that found video content increased views 280 percent, while images increased views by 140 percent.

Media 60

Media Leadership Enterprise Data 60

Journalistics

MARCH 24, 2015

This is a hard question to answer in 2015. What outcomes will you measure? – what do you want to measure? In my experience working with dozens of large organizations, and many more smaller ones, you’re going to have to be creative with how you measure performance. What’s a digital content strategy?

Strategy 72

Strategy How To Measurement Analytics 72

Frederik Vincx

DECEMBER 11, 2015

It is full of practical advice to get your team on board during workshops, internal presentations, and pilot projects. The issues we face in practice are well documented: measurement, media, paid, planning, and workflow. In a communication or PR team, the PESO model is an excellent example to use as a foundation for your analysis.

How To 60

How To Software System Employee 60

Sword and the Script

DECEMBER 15, 2020

Efficient marketing execution and measurement. Podcasts are great for the delivery of credible information and analysis, and storytelling. Rethinking internal and external comms. Discussions surrounding PR measurement and return on investment continue to dominate PR value conversations. Marketing predictions.

Marketing 168

Marketing Employee Content Marketing Media Training 168

Masters in Communications

FEBRUARY 12, 2022

It is designed to measure the relief of concern, stress, and rage while imparting a sense of calm and relaxation. Communication Conglomerates Many of the news media outlets across the western world are run by a small number of powerful, influential, international figures who control a large percentage of the media in many countries.

Ethics 52

Ethics Communications Print Television 52