David PR Group

JANUARY 21, 2016

For example, on September 11, 2013, AT&T tweeted an image of a smartphone taking a photo of the site of the World Trade Center in an attempt to generate interest in the AT&T brand. Sometimes we get a media relations nibble, and our spokesperson “hears” that it is a full-blown opportunity. –John.

Television 40

Television Corporate Infographics Radio 40

PR Conversations

APRIL 8, 2015

In serialising chapters from the 1948 book Your Public Relations since October 2013, I have been struck by the relevance of the authors’ thinking and practice, often in total contrast to arguments that PR today is more strategic than in the past. In particular, Hahn emphasises the importance of authentic, personalised messages.

Retail 40

Retail Radio Advertising Advertising 40

PR Conversations

APRIL 8, 2015

In serialising chapters from the 1948 book Your Public Relations since October 2013, I have been struck by the relevance of the authors’ thinking and practice, often in total contrast to arguments that PR today is more strategic than in the past. In particular, Hahn emphasises the importance of authentic, personalised messages.

Retail 40

Retail Radio Advertising Advertising 40

ZudePR

MAY 31, 2015

I think there’s a mutual professional interest as well as enlightened self-interest; to improve the value and reputation of what we do. Moving the needle of thought, in regards to reputation and relationships, for an increasing number of organisational stakeholders.” I get to learn from those more experienced than me.

Communications 81

Communications How To Blogging Content Marketing 81

Sword and the Script

JANUARY 12, 2016

The tip of the scale appears to come at the expense of marketing (28%) and customers service (9%) both of which lost votes when compared to a similar survey conducted in 2013. Why is PR Well-Suited for Social Media? Corporate reputation has long been the responsibility of communications departments. Social media is publishing.

Survey 60

Survey Corporate Social Media Media 60

Stephen Waddington

SEPTEMBER 29, 2021

Why is public relations conflated with media relations? Ever since Ivy Lee sent the first press release on 28 October 1906 public relations have been associated with media relations. Floating stuff down the Thames is a lazy, often abused idea, but it’s guaranteed to get a picture story in the national media.

Industry 153

Industry Publicity Agency Community 153

ImPRessions - Crenshaw Communications

APRIL 25, 2017

Just before leaving on a flight to her native South Africa for Christmas in 2013, Sacco, a smart and presumably social-media-savvy employee of IAC, posted a racially-charged tweet about AIDS. Sacco lost her job, her reputation, and probably her personal bearings as she grappled with the consequences of that single tweet.

Retail 168

Retail Course Local Brand 168

Sword and the Script

DECEMBER 11, 2018

Strong visuals will be one way to make an impact.”. – Rachael Wolensky | ALM Media. Also see Managing Media Relations for a Publisher; Off Script No. Unlike media advertising, partner marketing is based on mutual benefit (not just dollars-for-eyeballs) and has to be earned (the reputations of both parties are on the line).

Social Media 96

Social Media Marketing Media Creativity 96

Sword and the Script

DECEMBER 15, 2020

This is in part because they compete for budget, but also because marketing is seen as more proactive because its mission is to drive growth, while comms is (inaccurately) considered more reactive or defensive due to its link to crisis and reputation management. Public relations won’t become any easier in 2021.

Marketing 174

Marketing Employee Content Marketing Training 174