Sword and the Script

NOVEMBER 23, 2021

Forrester Research said back in 2013 “Today’s buyers might be anywhere from two-thirds to 90% of the way through their journey before they reach out to the vendor.”. Thought leadership can fix damaged reputations. This isn’t a new datapoint, but it’s definitely been a consistent one. click image for higher resolution).

Leadership 145

Leadership B2B Study LinkedIn 145

ImPRessions - Crenshaw Communications

SEPTEMBER 25, 2018

In 2013, General Electric embarked on a program to make their employees brand ambassadors – for the express purpose of recruiting. Companies who neglect to cultivate communication, engagement, and brand ambassadorship are missing chances to boost reputation and trust. Employees are credible influencers.

Internal 136

Internal International Communications Employee 136

ImPRessions - Crenshaw Communications

JUNE 12, 2018

But his reputation was mixed; despite his innovative practice of transparency, Lee, like Herb Schmertz 60 years later, was hailed as an innovator but also criticized for working with the “robber baron” corporations of the time. Some things never change. Edelman elevates marketing PR.

Corporate 178

Corporate Mobile Energy Public Affairs 178

PR Conversations

JANUARY 20, 2015

When it comes to reputation, there is little distinction between a real conflict and a perceived one. When it comes to reputation, there is little distinction between a real conflict and a perceived one. Otherwise, the client’s reputation is as threatened as that of the agency partner. Op-Ed by Daniel Tisch, APR, FCPRS.

Journalism 40

Journalism Reputation Ethics Corporate 40

PR Conversations

JANUARY 20, 2015

When it comes to reputation, there is little distinction between a real conflict and a perceived one. When it comes to reputation, there is little distinction between a real conflict and a perceived one. Otherwise, the client’s reputation is as threatened as that of the agency partner. Op-Ed by Daniel Tisch, APR, FCPRS.

Journalism 40

Journalism Reputation Ethics Corporate 40

Melissa Agnes

JULY 17, 2014

The definition of a crisis: A negative situation / event that threatens to have long-term repercussions on the organization’s reputation and/or bottom line. In Fall 2013, the department rebranded the existing PR/social media course, PR2.0, The fact of the matter is that a crisis is a crisis. with the new title.

Social Media 252

Social Media Crisis Media Viral 252

PR in High Definition

FEBRUARY 24, 2020

After all, McDonald’s was completely untouched during the ‘horsemeat scandal’ of 2013, despite reporters’ best efforts to dig up dirt. This is a serious reputational consideration – and from this perspective, establishing kindness as a corporate value makes serious sense. Companies have both ‘character’ reputations (‘do I like you?’)

Leadership 71

Leadership Reputation Employee Hotels 71

Onclusive

MAY 18, 2017

PR is the most effective tool for reputation management. We all watch along uncomfortably when large companies handle crises poorly, which is exactly why crisis communications and reputation management are so important for companies of all sizes. I’ve experienced this long-tail effect of PR firsthand.

Advertising 150

Advertising Advertising Data LinkedIn 150

Sword and the Script

FEBRUARY 2, 2022

Here’s another one: In 2013, the trade publication Bulldog Reporter was about to shutter after 30 years of covering PR news. Onclusive named Manuel Moerbach as CEO in the wake of a PE-backed three-way merger with Kantar Reputation Intelligence and PRGloo. That was the second coolest project I’ve ever worked on in my career.

SEO 130

SEO Content Marketing Marketing Software 130

Cision

NOVEMBER 10, 2015

When Carnival Cruise Line was faced with several crises back in 2012 and 2013 , it was a deficit that many brand experts predicted would take at least four years to dig out of.

Crisis 120

Crisis Brand Branding Crisis Communications 120

Cision

JUNE 15, 2017

Yvonne Lorie, the founder of ReFresh PR and a recipient of the 2013 HPRA Premio PR Achievement Award, has been elected president of the Hispanic Public Relations Association (HPRA) national board for 2017. In terms of approach, paid and owned allow us to better segment via social media and influencer relations.

Automotive 245

Automotive Resources Strategy Consumer 245

Waxing UnLyrical

FEBRUARY 13, 2013

Geoff Livingston (@geoffliving) February 5, 2013. I do think that kind of accountability can be good, but people need to understand branding/reputation has its place, too. Geoff Livingston (@geoffliving) February 5, 2013. Geoff Livingston (@geoffliving) February 5, 2013. Geoff Livingston (@geoffliving) February 5, 2013.

Strategy 75

Strategy Measurement Twitter LinkedIn 75

Mark My Words

NOVEMBER 2, 2020

The allegations of violence spanned the period between 2013 and 2016, when the couple split. Now, this ruling, and the revelations from the trial, have done huge damage to Johnny Depp’s reputation and career. Mr Depp is suing Ms Heard, 34, in the US in a separate case, over an opinion piece she wrote in the Washington Post.

Film 60

Film Insurance Insurance Reputation 60

Solo PR Pro

DECEMBER 17, 2021

Patrick McSweeney, APR , Fellow PRSA, Strategic Communications & Reputation Management and founder of McSweeney Public Relations LLC received the Dorothy Thomas Black Award. ” Jennifer was happy and surprised to see that 2021 was her best year in business financially since opening in 2013. Congratulations to all!

Banking 96

Banking Film Transportation Financial 96

PR Conversations

JUNE 28, 2020

In June 2013, Gini Dietrich presented the first iteration of the PESO model you may recognise in a blog post: The Four Different Types of Media. A refreshed model graphic and process was published by Gini in February/March 2020 – with Reputation added to the centre. Instead emphasis was on use of digital tools.

Measurement 133

Measurement Social Media Blogging Mobile 133

Melissa Agnes

AUGUST 14, 2014

For example, one case study stopped at the year 2012 even though the research was done in 2013 and the case continued to progress through that time. The perfect blend of theory and practice is needed to conduct realistic (and applicable) research.

Crisis Communications 251

Crisis Communications Crisis Communications Case Study 251

Doctor Spin

DECEMBER 22, 2023

The story contributed significantly to Cooper’s emerging reputation as a shocking and controversial performer. link] His life and career were the subject of the 2013 documentary “Supermensch: The Legend of Shep Gordon,” directed by Mike Myers. This occurred during a concert in 1982 in Des Moines, Iowa. 2023, December 18). In Wikipedia.

Wikipedia 52

Wikipedia Reddit Local eBook 52

wiredPRworks

JULY 1, 2016

In 2013, I attended the event, my second MPI event, for the first time. The post Meeting and Event Pros to Talk Industry Trends at Chicago Industry Xchange appeared first on WIRED [Personality + Reputation] Works. I loved meeting so many interesting people and learning about their intriguing work!

Industry 49

Industry Meeting Trends Internal 49

Stephen Waddington

SEPTEMBER 13, 2019

Second, when original ideas are debated it can appear critical of the organisation and potentially to its reputation. I found the debates between Dr Jon White and I in 2013 difficult but they pushed me to listen, learn and ultimately made me a better President.

Transportation 60

Transportation Groups Training Twitter 60

Stuart Bruce

MAY 29, 2015

Attention and reputation boost from annual report. Until 2013 Dell was a publicly listed company, when it became privately owned again. Not publishing a report means that Dell loses the attention and boost to its reputation it would have got from its annual report.

Report 60

Report Financial Corporate Reputation 60

Mindful Marketing

JUNE 5, 2021

It reminded me of a very different campaign from 2013 that featured actor Bradley Cooper seductively spooning vanilla indulgence from the same premium ice cream company’s pints. Unfortunately Häagen-Dazs’ recent move from ‘entice and excite’ to ‘racially right’ is unlikely to sweeten its bottom-line.

Consumer 65

Consumer Retail Community Company 65

Cision

MARCH 29, 2016

Spin is something that the public is increasingly skeptical of, and this impacts the reputation of all communication professionals. TJ Roach of Purdue University (2013) recommends eliminating any impediment to a journalist or influencer actioning your press release… including the elimination of embargoes. Take control of the mix.

Retail 120

Retail Pitching Print Writing 120

Waxing UnLyrical

FEBRUARY 25, 2013

Boiled it down back to the basics of communications – the objectives… - focused on this – PR is about getting the right message to the right target audience to achieve an objective…whatever that may be – footfall, sales, share price, downloads, reputation change etc. Richard Bagnall (@richardbagnall) February 19, 2013.

Handbook 80

Handbook Measurement Analysis Local 80

PRSay

DECEMBER 19, 2018

And after a reputation-damaging 2013 documentary about captive killer whales, SeaWorld’s attendance and revenue started to pick up again in 2018, thanks to new pricing strategies and a commitment to being transparent about their treatment of wildlife.

Trends 91

Trends Crisis Corporate Leadership 91

MaccaPR

OCTOBER 3, 2016

In 2013, the Boston College Center for Corporate Citizenship and Ernst & Young LLP (EY) conducted a survey on corporate sustainability reports. Want to improve your organization’s reputation? Corporate Sustainability Reports Rise in Popularity. The Value of Corporate Sustainability Reports Goes Beyond Just Reporting. Reduce waste?

Corporate 71

Corporate Report Survey Government 71

wiredPRworks

NOVEMBER 15, 2016

PR = Personality + Reputation . at Social Media Week Berlin in 2013. Influencer Marketing Strategy: W-I-R-E-D P-R in 3D. Keywords, Communications Foundation. Intentions. Goals, Directions. Channels, Formats. Experiences. Emotional, Memorable. Design in 3D. Digital: Finding/Engaging. Negotiating. Tips: speakers, forums, apps. .

Strategy 40

Strategy Marketing Social Media Internal 40

Melissa Agnes

APRIL 4, 2016

Within the first 30 minutes from the time the bombs went off in the 2013 Boston Marathon Bombings, there were reported to be over 500,000 tweets with the hashtag #bostonmarathon alone. The restaurant feels that their reputation was damaged from the negative publicity. That’s half a million tweets containing this one hashtag.

Crisis 100

Crisis Crisis Management Video Conference 100

wiredPRworks

JUNE 17, 2016

at Social Media Week Berlin in 2013. Her work is cited in several books including "Mom Blogging for Dummies" by Wendy Piersall; "Sticks and Stones: How Digital Business Reputations Are Created Over Time" by Larry Weber; and "The New Rules of Marketing & PR" by David Meerman Scott. Let’s go!!!

Strategy 40

Strategy LinkedIn Social Media Reputation 40

Lauri Pehar Borsh

AUGUST 9, 2014

How can law firms use social media to attract more clients and further their public reputations? It was reported in 2013 that 70 percent of Fortune 500 CEOs still were not using social media. Originally written for Jaffe – the legal industry’s leading full-service PR and marketing agency (July 2014).

Social Media 60

Social Media Media Television Radio 60

Lauri Pehar Borsh

AUGUST 9, 2014

How can law firms use social media to attract more clients and further their public reputations? It was reported in 2013 that 70 percent of Fortune 500 CEOs still were not using social media. Originally written for Jaffe – the legal industry’s leading full-service PR and marketing agency (July 2014).

Social Media 60

Social Media Media Television Radio 60

Doctor Spin

APRIL 30, 2023

An Important Framework for PR Ultimately, Grunig and Hunt’s four models of public relations serve as a valuable framework for understanding the various approaches to communication and their potential impact on an organisation’s reputation and relationships. Cutlip, S. Center, A. H., & Broom, G. Pearson Prentice Hall.

Publicity 52

Publicity eBook Ethics Resources 52

Mark My Words

MAY 24, 2021

In 2013, Teigen publicly called “Teen Mom” star Farrah Abraham “a whore.” Careers, business deals and, of course, Chrissy’s reputation all hang in the balance. and mocking Lindsay Lohan, who has admitted to cutting herself in the past, by tweeting that same year: “Lindsay adds a few more slits to her wrists when she sees Emma Stone.”

Instagram 60

Instagram Social Media Video Interviews 60

Mark My Words

SEPTEMBER 4, 2015

Nobody’s idea of a hermit, Beyoncé shares Lee’s wariness about exposing herself to the media glare – she hasn’t given an interview since 2013. Bad press can cause immense reputational damage – but it rarely destroys.

Newspapers 60

Newspapers Print Instagram Twitter 60

wiredPRworks

JUNE 8, 2016

at Social Media Week Berlin in 2013. Her work is cited in several books including "Mom Blogging for Dummies" by Wendy Piersall; "Sticks and Stones: How Digital Business Reputations Are Created Over Time" by Larry Weber; and "The New Rules of Marketing & PR" by David Meerman Scott.

Insurance 40

Insurance Insurance Financial LinkedIn 40

Waxing UnLyrical

JANUARY 24, 2013

As 2013 progresses, the success or failure of a PR program will become increasingly dependent on deeper analytics and insights. Jim has a reputation for delivering exceptional results for prominent international companies, such as Dun & Bradstreet and JPMorgan Chase & Co. It’s important that you are as prepared as possible.

Big Data 92

Big Data Data Publicity Analytics 92

Mark My Words

JANUARY 15, 2015

The analysts at Deloitte reported the Premier League clubs’ revenues broke the £3bn mark in the recent 2013-14 season. Reputation is a major currency in an age where the internet makes the crowd the commentators, and this requires a long-term understanding and not a short-term grab for the toxic fame of celebrity.

Enterprise 60

Enterprise Government Financial Local 60

Doctor Spin

APRIL 17, 2023

Drawing on real-world examples, Baer demonstrates how businesses that adopt a customer-centric approach to handling complaints can enhance their reputation , improve customer loyalty, and ultimately drive long-term success. Contrary to popular belief, startups don’t simply take off or flop; founders must actively push them to succeed.

Strategy 52

Strategy Customer Service Airlines Hotels 52