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Shep Gordon: “Make Parents Angry”

Doctor Spin

The story contributed significantly to Cooper’s emerging reputation as a shocking and controversial performer. It solidified his image in the world of rock and roll and marked a turning point in his career, garnering significant media coverage and public attention. This occurred during a concert in 1982 in Des Moines, Iowa.

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Relations with customers and prospects

PR Conversations

In serialising chapters from the 1948 book Your Public Relations since October 2013, I have been struck by the relevance of the authors’ thinking and practice, often in total contrast to arguments that PR today is more strategic than in the past. Press and radio publicity. Vendor relations. Stockholder relations.

Retail 40
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Relations with customers and prospects

PR Conversations

In serialising chapters from the 1948 book Your Public Relations since October 2013, I have been struck by the relevance of the authors’ thinking and practice, often in total contrast to arguments that PR today is more strategic than in the past. Press and radio publicity. Vendor relations. Stockholder relations.

Retail 40
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Five Questions about Newsjacking with David Meerman Scott

David PR Group

My main consideration was to teach the technique of getting you quoted in the stories being written by mainstream media reporters at newspapers, magazines, and in broadcast stories on radio and television. Sometimes we get a media relations nibble, and our spokesperson “hears” that it is a full-blown opportunity.

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26 Thoughtful Marketing Predictions that Could Actually Happen in 2019 Across PR, Content, Digital, Social Media and Customer Success

Sword and the Script

There will be a surge of DIY programmatic media (DMP) usage, which costs more than social, making powerful third-party data libraries (better targeting than social ever had) available to savvy marketers for a higher cost. Strong visuals will be one way to make an impact.”. – Rachael Wolensky | ALM Media. 32: Rachael Wolensky of ALM.