Ishmael's Corner
AUGUST 24, 2014
As our communication campaigns increasingly address SEO and particularly organic search, thought leadership becomes even more important. Instead, it’s the type of business storytelling that’s useful or informative and ultimately helps people in their jobs. Would the data support my premise that the blog strives for thought leadership?
Ishmael's Corner
JUNE 19, 2015
The Art Of Storytelling In Business Communications And Public Relations. This exchange with Marsha Collier surfaced in 2013: I’ve had friends tell me that I once I bulldoze the wretched “look and […]. Techniques For Effective Business Communications. Didn’t happen.
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Ishmael's Corner
APRIL 14, 2019
The Art Of Storytelling In Business Communications And Public Relations. Our push to integrate SEO and PR accelerated in 2013 when Google revamped its search algorithm with the Hummingbird update. Techniques For Effective Business Communications. We’ve been touting the virtues of SEO in PR strategies since 2010.
Ishmael's Corner
MARCH 22, 2015
Looking at traffic over a 12-month period that covered August 2013 thru July 2014, you can see nine of the top 10 posts for this period were published prior to August 2013 with the vast majority of this recent traffic coming from organic search or what we like to term “earned search:”. But it does require work and time.
Cision
APRIL 21, 2015
Branded video views increased 73 percent from Q3 of 2013 to Q3 of 2014. At the risk of hyperbole, we’re on the cusp of a golden age of visual storytelling. What are some core videos (product demonstration, thought leadership, e.g.) that most any brand can make? Register for our free webinar now!
Contently - Strategy
DECEMBER 12, 2018
I’ve worked at Contently, one of the pioneers in content marketing, since 2013. Starting in 2013, brands started hiring journalists to work on their content programs. Slowly, they brought on other smart people with great storytelling skills to join them in the fight. Creativity strikes back. The brand purpose craze.
PR 20/20
JUNE 25, 2019
Source: Neilsen , 2013). One of the reasons for the shift toward more conscious capitalism is generational: as Millennials and Gen Zs come into prominent business, leadership, and purchasing roles, they demand equality, social justice, transparency, and social action. Storytelling with the Cognitive Content Hub™. Brand identity.
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