Remove 2013 Remove Leadership Remove Marketing Remove Storytelling
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State of Content Marketing 2019: Creativity Strikes Back

Contently - Strategy

“Content marketing just doesn’t work,” they said. I’ve worked at Contently, one of the pioneers in content marketing, since 2013. After hundreds of meetings and workshops this year, I feel confident that content marketing is about to take a big leap—thanks to a few key factors.

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Branded Video Is Trending. Here’s What PR Pros Need to Know.

Cision

Branded video views increased 73 percent from Q3 of 2013 to Q3 of 2014. At the risk of hyperbole, we’re on the cusp of a golden age of visual storytelling. For PR and marketing communications, online video programming is a great way to get your message out and build your audience. Register for our free webinar now!

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More Intelligent, More Human: The Future of Marketing Is Both

PR 20/20

Brands have the opportunity to do better marketing at scale, and in doing so, make the world a better place. The future of marketing is more intelligent and more human. Source: Neilsen , 2013). Call it marketing, call it conscious capitalism—they make a difference and involve their customers. Here’s what it means to you.

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Hey, Everyone Enjoys a Pat on the Back

Ishmael's Corner

Looking at traffic over a 12-month period that covered August 2013 thru July 2014, you can see nine of the top 10 posts for this period were published prior to August 2013 with the vast majority of this recent traffic coming from organic search or what we like to term “earned search:”. But it does require work and time.

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What Values-Driven Companies Really Look Like

ReimaginePR

He took home $19 million in 2013. Then there’s these crazy kids: When a then Canadian bank employee, Brad Katsuyama, recognized that the stock market unfairly favoured big trading firms that practiced High Frequency Trading (HFT), he set about designing a new stock exchange that would make trading stock fair for everyone.

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The Pros and Cons of Becoming a Thought Leader

Waxing UnLyrical

Thought leadership is content marketing that taps into the talent, experience and passion within your business to consistently answer the monumental questions on the minds of your target audience, on specific subject matter. .” With thought leadership comes risk. Finding your voice: the first step to thought leadership.

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Industry Recognition Matters

The Hoffman Agency

The ultra-competitive Silicon Valley PR market tends to reward two types of firm: the titans that have ruled with their seemingly unbreakable networks and, of course, the hot boutiques of the moment. Since 2013, judges for the Innovation SABRE awards have pointed out that Hoffman consistently punches above its weight.