wiredPRworks

JUNE 17, 2016

In my session, “WIRED Social Selling: Elevating Association Experiences via Creativity and Innovation RN [Right Now!], WIRED Social Selling: Elevating Association Experiences via Creativity and Innovation RN [Right Now!]. at Social Media Week Berlin in 2013. Will you be at Forum Forward? I'd love to meet you!!

Strategy 40

Strategy LinkedIn Social Media Reputation 40

Solo PR Pro

JUNE 30, 2015

This year, we’ve joined forces with the well-respected Florida Public Relations Association (FPRA) Conference – being held August 10-12, in Orlando – to help develop a program jam-packed with sessions of interest to the Solo PR Pro community. Instagram for PR Success – Heather Whaling, President, Geben Communication.

Hotels 40

Hotels Conference Analytics Sports 40

Waxing UnLyrical

JANUARY 24, 2013

This year, PR professionals need to learn how to harness the power of big data to listen and engage, or face being left behind. How can PR professionals harness the power of big data to support customer service, PR and marketing efforts? Attribute/drive creative social PR campaigns. So, what is big data ? Take Waze for example.

Big Data 92

Big Data Data Publicity Analytics 92

Cision

JUNE 2, 2015

“A list is the community you have the opportunity and pleasure to serve.” The world isn’t changed by content that is sort of creative.” “You don’t learn how to be fascinating, you unlearn how to be boring.” “We spent $500 billion in 2013. Click to tweet! Chris Brogan.

Content Marketing 120

Content Marketing Marketing SEO Education 120

Sword and the Script

DECEMBER 10, 2019

Similar to the algorithms which drive many of our online purchases, brands will begin to communicate with their customers as if they have personal connections with them. And then knows how to leverage this information to persuade you to purchase or act in a certain way.” 16) Social media fragments into niche communities.

Marketing 105

Marketing Content Marketing Advertising Advertising 105

ZudePR

MAY 31, 2015

My lightbulb went off when I saw the more I gave freely the more creative I became and yes, the more money I make in the present and long run. “Even if I tell people how to do stuff it doesn’t equate to my experience and expertise. I’m afraid my audience won’t need me if I tell them how to help themselves.

Communications 81

Communications How To Blogging Content Marketing 81

Mark My Words

OCTOBER 25, 2021

The spats that occurred over the years are too numerous – and perhaps too tedious – to list, but memorable moments include BrewDog calling the ASA “m **s” for demanding the removal of that word from its website back in 2013. The inevitable happened and the work, created by Uncommon Creative Studio, was banned.

Strategy 60

Strategy Marketing Insurance Insurance 60

prTini

SEPTEMBER 24, 2014

Does anyone actually know how to read the label? Started in 2013, BuzzSumo is an up-and-coming tool I’ve kept my eye on since the beginning. The tool is a little overwhelming but they do have lots of videos and a free Udemy course to help users understand how to get the most from it. It’s like trying to buy the best wine.

Tools 72

Tools Viral Engineering Comparison 72

PR Conversations

SEPTEMBER 10, 2015

An ability to quickly gain insight, to get to the heart of defining what I call a ‘Beautiful Question’ that is the springboard for any outstanding creativity, brand story, PR strategy or meme. For creative invention and surreal comedy Malcolm Pryce’s ‘Last Tango in Abersytwyth’ series always amuses.

Film 40

Film Creativity Newspapers Internal 40

Sword and the Script

DECEMBER 11, 2018

In an era of ‘fake news,’ is more important than ever for organizations to be honest and transparent in direct everyday communications with employees, investors, customers, and communities, whether that communication is person to person, through social and PR content, or with traditional media.”. – Colleen Martell | Martell Communications.

Social Media 96

Social Media Marketing Media Creativity 96

Sword and the Script

DECEMBER 15, 2020

On the racial justice front, advocates enticed listeners to adopt an anti-racist mindset by sharing individual stories—what others experience and the toll it takes on them and their communities. Forward-thinking brands and organizations can tap into the screen-cautious with community stories that support the values they espouse.

Marketing 174

Marketing Employee Content Marketing Training 174