2013 Branding Customer Service Social Media 
Rock the Status Quo
APRIL 23, 2015
Don’t Let The Plethora of Blog Posts Fool You It’s easy to tout the benefits of brand advocate programs – of which there are many – but there isn’t enough discussion around just how difficult it is to create and sustain one. It can be an industry, a career field, a product or service or just an idea.
ImPRessions - Crenshaw Communications
SEPTEMBER 25, 2018
Internal comms drives good customer service. As most business people know, it costs five times as much to capture a new customer than it takes to keep an existing one. A company that boasts stellar internal customer service are leading by example, inspiring (and teaching) employees to provide great external customer service.
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Sword and the Script
DECEMBER 11, 2018
There’s something in here for every discipline of marketing – be it strategy, PR, content marketing, SEO, digital, social media, customer marketing, and so much more. 3) Emotional connection with customers. “I There will be a notable uptick in socially conscious marketing. 9) Brands across the aisle. “I
Doctor Spin
APRIL 17, 2023
A family staying at the Ritz-Carlton on Amelia Island, Florida, experienced the hotel’s customer service when their son’s beloved stuffed giraffe, Joshie, was accidentally left behind. Stuffed giraffe shows what customer service is all about. 1 Do Things that Don’t Scale. Ritz-Carlton. 2012, May 17).
ImPRessions - Crenshaw Communications
FEBRUARY 21, 2017
In today’s volatile media and social environment, brand reputation is fragile. According to the World Economic Forum , more than twenty-five percent of a company’s market value is directly attributable to its brand reputation. The notorious 2013 hack of Target cardholders ultimately cost the company $242 million.
Cision
DECEMBER 14, 2015
A lot has been written in the past year about the limited reach and engagement level on various social media platforms. In a crisis you may find yourself in a situation where rather than pushing information out to influencers, media and customers, instead they are attempting to pull information from you. Conclusion.
Waxing UnLyrical
SEPTEMBER 16, 2015
Social media and crisis communications has become one of the fastest growing areas of both practice and research for today’s communication landscape. Additionally, “over half of respondents (52%) feel that the benefits of using social media as a crisis communications tool outweigh the risks” (page 4).
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