Sword and the Script

JULY 28, 2020

In 2013 it shuttered after 30 years. At the time, digital advertising was squeezing print publications, but as a long time PR professional, it was a shock to see the company close so suddenly. A few months later, the parent company of a PR technology vendor swooped in and acquired the company out of bankruptcy.

Content Marketing 111

Content Marketing Marketing B2B Advertising 111

Cision

NOVEMBER 24, 2015

Forty-five percent of executives think it’s okay to share other brands’ information as either digital or print paid content. In 2013, a photographer brought a lawsuit against BuzzFeed for the use of a photo he originally posted in Flickr. But copyright violations can have disastrous consequences.

Examples 120

Examples Viral YouTube Infographics 120

Waxing UnLyrical

DECEMBER 11, 2013

Ed: A version of this post originally ran on September 20, 2013 on Vikypedia.in. dollar (as of December 1, 2013). Due to tight marketing spends, even advertisers are shortening their commercials while maintaining or increasing the number of times they are aired, to ensure maximum spread for their ad spends.

Digital PR 79

Digital PR Newspapers Advertising Advertising 79

Sword and the Script

SEPTEMBER 1, 2020

>>> Can your agency bring big ideas and execute? The addition rounds out the company’s monitoring suite which includes online print and social media monitoring. Critical Mention named Vishal Padhye as chief technology officer; Padhye joined the company in 2013 as a network and systems engineer.

Internal 147

Internal International Tools Software 147

Ishmael's Corner

FEBRUARY 18, 2015

Stepping back for a minute, the genius of Google’s advertising model for search lies in allowing companies to be very specific in who they target. Paid search has essentially given Google a license to print money to the tune of about $45 billion in 2014. Now compare securing media coverage to creating an advertisement.

SEO 60

SEO Software Advertising Advertising 60

Mark My Words

FEBRUARY 15, 2021

Talented, eloquent and politically engaged, the 26-year-old Itoje is a perfect fit; Jay-Z’s juggernaut agency also represents footballer Marcus Rashford. Jay-Z’s company, which started out in 2008 as a boutique music agency, provides what it calls ‘career specialist management’. Roc is smart,’ says a sports world insider.

Sports 60

Sports Government Agency Pitching 60

Sword and the Script

DECEMBER 12, 2017

Lou Hoffman | The Hoffman Agency. Also see: The Benefits of Being a Good PR Agency Client; Off Script #18: Rich Young. 13) Data says it’s fit to print. An increase in the data driven arms race and for many to return to analog or print options to cut through the digital noise.”. 9) Crisis management grows exponentially.

Marketing 104

Marketing Content Marketing Crisis Management Data 104