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$100 Million M&A for Internal Comms Tool: What’s Older is Still News in Marchlyjunetember [PR Tech Sum]

Sword and the Script

Internal comms tool SocialChorus acquired by a PE firm; Burton-Taylor digs up revenue numbers; Nexis Newsdesk Simplifies news search; Propel adds broadcast monitoring Welcome to the beginning of September. >>> Can your agency bring big ideas and execute? I’m blaming it on the blur that’s been time the last several months.

Internal 147
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Managing The Risks Of Influencer Marketing

ImPRessions - Crenshaw Communications

Influencer marketing programs are a godsend for PR agencies and others who look to combine the third-party endorsement of earned media with the credibility of word-of-mouth marketing. Something similar happened with YouTube video gaming network Machinima, which was involved in the promotion of X-Box in 2013. Compliance.

Marketing 120
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6 Twin Cities women with amazing PR, comms and marketing career journeys

Communications Conversations

After all, this was an advertising panel. Her start : Public relations intern with Fleishman Hillard. But then moving to agency for a couple years before transitioning to Sleep Number, which is where I first met Anna. Her start : Talent resources intern at Fallon. Careers are messy and are marked by many stops and starts.

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Caine’s Arcade: How Powerful Storytelling Can Make a Difference

Polaris

creative agency. He also addressed the Cannes Lions International Advertising Festival. Its signature event is the Global Cardboard Challenge, held in 2013 and 2014 on the Saturday closest to the anniversary of the 2012 flash mob. Nirvan Mullick showed up looking for a door handle for his 1996 Toyota Corolla.

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From Marcus Rashford to Maro Itoje, Jay Z’s Roc Nation is re-inventing celebrity

Mark My Words

Talented, eloquent and politically engaged, the 26-year-old Itoje is a perfect fit; Jay-Z’s juggernaut agency also represents footballer Marcus Rashford. What Marcus has accomplished is a blueprint for how you can impact change,’ says Michael Yormark, president of Roc Nation Sports International.

Sports 60
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Taking a Newsroom Approach to Content Marketing

Journalistics

It is the hot topic for 2013, as brands look to leverage great content to expand their reach, drive more engagement or improve their search engine rankings – to name a few. Brands have never cared more about content marketing. Don’t believe me? It’s great, isn’t it?

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Common sense PR checklist: how to ensure you don’t miss the mark

PR in High Definition

This VR blunder isn’t the only brand mistake of late, with Dove also in the spotlight after being accused of racism and having to pull one of its latest advertisements. Surely someone in the Facebook team raised the possibility this might happen, given it’s so obvious to an outsider?

How To 69